WASHINGTON, April 15, 2011 /PRNewswire/ -- In celebration of the third-annual "Foursquare Day" on April 16, Madison Marquette announced today it will offer shoppers the opportunity to win a $1000 American Express Gift Card and a trip to New York City when they "check-in" on Foursquare at participating centers.
"Foursquare's popularity among retailers has been growing exponentially and is widely viewed as a way to attract and reward loyal shoppers," said Kurt Ivey, Senior Vice President of Marketing and Corporate Communications at Madison Marquette. "This promotion is a natural extension of this idea into our shopping centers."
One winning shopper checking in at one of eight participating centers across the country will be selected to receive the $1000 American Express Gift Card. The winner will also receive airfare and hotel accommodations for a trip to New York City for next year's Foursquare Day in honor of Mayor Michael Bloomberg's proclamation recognizing Foursquare Day as the first official social media holiday. Individual center retailers will also continue to offer their Foursquare check-in specials.
Participating centers include Asbury Park Boardwalk (Asbury Park, NJ), Beachcliff Market Square (Rocky River, OH), Glen Eagle Square (Glen Mills, PA), Granite Run Mall (Media, PA), Town Center at Lake Forest Park (Lake Forest Park, WA), MarketFair Mall (Princeton, NJ), Monroe Crossing (Monroe, NC), and Village at Westlake (Austin, TX).
"Madison Marquette is one of the most innovative social media marketers in the retail real estate industry," said Jen Augustyn, Partner at The Dealey Group. "We are excited to partner with a company who embraces social media as a tool to reward and engage its shoppers."
Foursquare Day honors the popular location-based game, Foursquare, which allows people to check-in to places that they visit to unlock specials and rewards.
ABOUT MADISON MARQUETTE
Madison Marquette has created many social media programs and recently launched centersocial.com to benchmark industry usage of social media. Madison Marquette is a Washington, D.C.-based investor, developer and operator of retail and retail mixed-use real estate throughout the United States. The company specializes in creating unique retail destinations that respond best to consumer preferences. With regional offices in Seattle, Los Angeles, San Francisco, San Diego, Fort Lauderdale, Philadelphia, New York and Charlotte. The company maintains a sophisticated in-house operating capability and oversees 20 million square feet of retail real estate. This diverse national portfolio includes many properties that Madison Marquette manages and leases on behalf of third-party owners. For more information about the company, please visit http://www.madisonmarquette.com.
ABOUT THE DEALEY GROUP
The Dealey Group is a full-service "tra-digital" advertising agency in Dallas, TX, that delivers best-in-class solutions for real estate clients. With an innovative approach to connecting with consumers, and an impressive portfolio of retail clients, The Dealey Group provides a cohesive team of professionals with experience in every facet of marketing.
SOURCE Madison Marquette