SAN FRANCISCO, April 19, 2016 /PRNewswire/ -- Prestige hair-color brand Madison Reed is disrupting the $15 billion hair color category by making the at-home hair dying/hair coloring experience a more luxurious, user-friendly process.
Madison Reed has quickly become recognized as a category leader thanks to its nutrient-rich formulas. Madison Reed also offers hair care and styling products that protect hair and prolong hair color.
Madison Reed is scheduled to debut on QVC® on Friday, April 22 during the "Friday Night Beauty" broadcast. Amy Errett, founder of Madison Reed, is scheduled to appear on-air with the brand's most-loved Root Touch Up Compact, an easy-to-use, "makeup-for-hair," powder that instantly covers roots and grays in-between color sessions. The formula's micro-milled pigments set instantly, last until the next shampoo, and are rain, sweat, and pillow-proof.
Madison Reed founder Amy Errett says, "People deserve hair products made with ingredients they feel good about without compromising quality, results, or a luxury experience. We make this effortless and fearless by providing a support team led by expert colorists on-call to help with every part of the process, from color selection to results. Now, we're ready to expand our distribution with QVC customers looking for a better at-home experience. QVC is a natural fit for us since we have a shared commitment to outstanding customer service."
"Kicking off the partnership with Root Touch Up was an easy choice," says Errett. "We've seen a huge success with this product that provides immediate results. The opportunity to connect with our customer is something we take very seriously and we're excited to add another layer to how we do that by teaming up with QVC."
The Madison Reed Root Touch Up Powder (QVC Item # A282057) is scheduled to be available while supplies last, beginning April 22 through QVC.com, the QVC apps or by calling 800.345.1515.
About Madison Reed:
Madison Reed is disrupting a $50 billion hair care industry by using the latest science and technology to deliver better hair color for all—with at-home hair color, quick pick-me-ups to extend time between coloring sessions, hair care, and styling products—all developed by colorists to create and maintain the best color-treated hair possible. Everything we do enhances the lives of women with color-treated hair—we removed PPD, rescorcinol, and parabens from our hair color and enrich it with nourishing ingredients, provide 24/7 access to expert advice with professional colorists on call and award-winning technology. Madison Reed empowers the modern woman to look and feel her best.
©2016 QVC, Inc., QVC, the Q and Q Ribbon Logo, are registered service marks of ER Marks, Inc. and QVC, Inc. Copyright ©2016, IT Cosmetics™, LLC. All rights
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SOURCE Madison Reed