Magellan Partners With The Evans Group to Extend National Outdoor Sales Coverage

SANTA CLARA, Calif., Oct. 11 /PRNewswire/ -- Magellan, a leading global GPS brand, and The Evans Group, an independent representative agency, have partnered to sell Magellan's entire outdoor navigation product line.

The Evans Group represents many of the outdoor industry's leading manufacturers and will lead the sales efforts for Magellan in the East, South, and West Coast regions of the country for specific outdoor, sporting goods, and other specialty retailers bringing their outdoor technical products expertise to the GPS arena.

"Magellan recently announced a number of exciting new GPS products that will delight outdoor enthusiasts," says Adam Janecka, Sales Director for Magellan Outdoors. "Having a world-class technical outdoor sales organization like The Evans Group join Magellan has us very excited about what the future holds."

The Evans Group will represent Magellan branded products exclusively at a number of national and regional retailers. With Magellan's recent product launches in the outdoor navigation market, The Evans Group is poised to help Magellan grow market share and extend the retail assortment of the following Magellan Outdoor GPS receivers:

• eXplorist® GC Geocaching GPS: Made exclusively for geocaching with an intuitive interface, a brilliant sunlight readable screen, and the ability to sort and search 10,000 paperless geocaches.  
• eXplorist 510, 610 and 710 GPS Receivers: Premium, rugged, and waterproof with a camera, microphone, and speaker built-in to record all your actions and navigate the outdoors.  
• ToughCase™: A rugged protective case, giving iPhone and iPod touch waterproof capabilities, extended battery life, and complete interactivity making it ideal for outdoor enthusiasts and outdoor professionals.

About MiTAC Digital Corporation

MiTAC Digital Corp. is a wholly-owned subsidiary of MiTAC International Corporation and promotes and sells products and services under the Magellan brand name. Magellan assists people to travel, work, and play with leading portable navigation and positioning solutions across multiple consumer markets. Recognized as an industry innovator, the company is the producer of the award-winning Magellan RoadMate® series of portable car navigation, outdoor and mobile navigation devices. MiTAC Digital Corp. is headquartered in Santa Clara, Calif. For more information on Magellan, visit http://www.magellangps.com.

© 2010 MiTAC International Corporation. The Magellan logo, Magellan and Roadmate are registered trademarks and ToughCase is a trademark of MiTAC International Corporation and are used under license by MiTAC Digital Corporation. All rights reserved. All other trademarks are the property of their respective owners.

SOURCE Magellan