Magisto And Joan Osborne Combine The Creative Forces Of Technology And Music For Some Movie-Making Magic Honoring Mom

Magisto's Mother's Day challenge seeks to turn everyday family videos and photos into a creative tribute to mom and launches new song from Osborne

Osborne to host and perform at first annual Mother's Day benefit concert on May 12th in New York City featuring Ollabelle and Elizabeth Mitchell

May 08, 2013, 12:00 ET from Magisto

NEW YORK, May 8, 2013 /PRNewswire/ -- Magisto has teamed up with multi-platinum selling recording artist and seven-time Grammy nominee Joan Osborne to celebrate Mother's Day with a new form of music discovery that brings together powerful user-generated video production technology and musical artistry. Joan's new song "Born To See You Through", which celebrates her role as a mother, will be featured as a musical selection in the Mother's Day challenge when participants create their movies that tell "Why I love being a Mom" or "Why I love my Mom." While the challenge is open to everyone, Osborne's loyal community of fans will be specifically invited to use the magic of Magisto to make a Mother's Day music video featuring her new song. With a new Mother's Day themed-template, easy-to-use, automatic core video production features and recently added smart photo editing and Draw a Video creativity tools, Magisto is making honoring mom a collaborative artistic celebration.  

From now until May 17, 2013, all Magisto-created movies that include the hashtag #magistomoms or #joanosborne in their title will be entered to win special prizes including handwritten lyrics signed by Osborne, CD bundles from the artist and a Samsung Galaxy Note Tablet. Videos will be shared and available for viewing on a Mother's Day-themed social scrapbook that will be hosted on the Magisto website. Osborne will be making her own video using Magisto's video editing app to create and share her special Mother's Day salute. (

Said Joan Osborne, "Here's a cool way to create a beautiful video for Mother's Day. I'm excited to partner with the folks at Magisto to combine my new song 'Born To See You Through' with their technology. The Magisto app does the editing for you, so it's quick and easy to make your own custom music video. I also hope to bring additional awareness to The Somaly Mam Foundation and Save the Children through these videos fans create and share. Enjoy!"

Said Reid Genauer, CMO for Magisto, "I've been a fan of Joan's for years. It's awesome to watch her evolution as a musician and a mom. In addition to her timeless musical talent, I admire the depth of her relationship with her fans. Our broad aim at Magisto is to empower people to celebrate their life experiences with the people they care most about. We launched this challenge with the idea of creating deeply personal connective tissue between the artist and the fan. Magisto is a new way for musicians to disseminate their music by interweaving it with the life stories of their fans. By combining personal fan video with Joan's new song for Mothers Day, Magisto can help the artist and the fan celebrate motherhood and Mother's Day, the music and their collective life experiences."

Magisto's Mother's Day challenge coincides with the first annual Mother's Day benefit concert hosted by Osborne with special guests Ollabelle and Elizabeth Mitchell at NYC's City Winery on May 12th. This concert will help benefit these two charities: The Somaly Mam Foundation and Save the Children. The Magisto team will be at the concert to create and share videos of the special evening and the company will make a donation to the two charities. Osborne's song will be available for listening on the Magisto site and available for digital sale at with proceeds going to both charitable organizations. 

Throughout the contest Magisto will be working together with a select group of mom bloggers as part of an influencer activation with Mom Central Consulting, the leading social media consulting firm focused on the Mom Market, to introduce moms to Magisto and promote the contest and Joan's new song. 

About Magisto
Driven by artificial intelligence and simple user experience, Magisto is an ecosystem for creating and sharing professional quality personal movies. It automatically selects the most compelling moments and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto can be used across iOS, Android and the Web, and is the highest-rated video creation app in Google Play and iOS App stores.

The company is funded by Horizons Ventures and Magma Venture Partner and maintains its headquarters in Tel Aviv, Israel with offices in New York and California. To learn more, visit

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About Joan Osborne

Osborne, a seven-time Grammy nominee, has been working steadily since her debut album, Relish, which wove together strands of American roots music, poetic lyrics and impassioned vocals, and produced the international hit "(What if God Was) One of Us." Since then she has released several albums, toured extensively with her own band and as a member of The Grateful Dead, appeared in the documentary "Standing in the Shadows of Motown," and shared the stage with Bob Dylan, Luciano Pavarotti, Stevie Wonder, Emmylou Harris and Patti Smith to name just a few. Joan has produced two albums for Americana stalwarts the Holmes Brothers, and co-produced her most recent critically acclaimed release, Bring it on Home, which was nominated for a Grammy (Best Blues Album).

Besides Bring It on Home and a 2013 North American Tour, Osborne is keeping incredibly busy, working on her "stone rocking" side project Trigger Hippy (featuring Black Crowes drummer Steve Gorman, session guitar extraordinaire Tom Bukovac, singer/songwriter Jackie Greene and bassist Nick Govrik) and finishing up an album of her own original music.  

Press contacts:

Paula Batson

For interviews with Joan Osborne contact:

Amanda Hale - Vector Management
615-269-6600 –

SOURCE Magisto