NEW YORK, Feb. 3, 2015 /PRNewswire/ -- Magisto, the mobile video storytelling platform with over 50 million registered users and the highest user rating in both GooglePlay and the iOS app stores, brings innovation to the PC personal media market. Magisto's PC client for Windows transforms years of photos and videos languishing on hard drives into emotionally rich personal narratives that can then be shared with family and friends through a variety of social networks and messaging applications, and viewed on mobile devices and PCs. The new client expands Magisto's universe to include both PC users who have hundreds of gigabytes of stored photos on their hard drives as well as the fast-growing population of individuals accumulating raw video footage from camcorders and action cams – giving both groups access to the combined power of storytelling and social sharing.
Magisto began as a mobile first company and while 90 per cent of the company's user activity happens on a smartphone, there is a huge universe of content that is stored on users' PCs and external hard drives. PC users are estimated to have up to a decade worth of "pre-mobile" personal media stored on their computers, which could easily total one terabyte of stored memories and moments that users put off editing until some undetermined time in the future.
There is also a large underserved audience of individuals using action cams like GoPro, which lack the software for editing and personal movie creation but are producing rich stores of video footage. Big mountain skier Chris Davenport, @SteepSkiing, knows all too well the problem presented by a growing store of archived footage. Thanks to the frequent use of his GoPro, Chris amassed footage from shoot after shoot and Chris was looking to save time editing and still be able to create beautiful and engaging stories.
Using Magisto's new PC client for Windows, Chris can now create personal movies that capture the excitement of his sport using video from his action cam that includes raw footage from adventures in Canada, Alaska, and Colorado.
Analyst, Hans Hartman of Suite48 Analytics says, "As consumers are moving more and more to an omni-device digital lifestyle, their PC is for many an essential platform for managing, creating and viewing their various media types whenever and wherever it fits best with their digital workflow."
Oren Boiman, co-founder and CEO for Magisto said, "In the past ten years, we have seen very little innovation around personal media for the PC. In fact, these users have been neglected. The installed user base for the PC is massive and while mobile is bigger than ever, the PC is the place where so many people have stored photos and videos, especially photos from pre-mobile devices. These important records of our life events have remained locked away because none of us have the time to sort through them. On top of that, we continue to add to our stockpile of unshared memories with the rapidly accumulating footage produced by camcorders and action cams. There are amazing examples of edited movies made from GoPro and devices like it but they depend on the mastery of complex editing software. Magisto is the missing link between GoPros and great stories because it provides software that makes producing and sharing a professional-style movie as easy as one click. We believe that the PC client will both unlock a treasure trove of stored legacy media and enable high quality creation and sharing for the exciting events we capture with new devices."
There are two specific needs that the PC client addresses:
- Accelerated transcoding to upload huge video files from the likes of GoPro cameras.
- Automated scanning and sorting of folders to organize imagery into manageable collections for movie making. Magisto's client scans folders and identifies life events saved on a PC and offers two ways to enhance personal video storytelling.
PC client allows users to hover over a saved folder or collection and with one click, automatically transform photos and raw video footage from that event into a uniquely personal and powerful video story. Created movies are viewable on both PCs and mobile devices. PC users will also be able to see Magistos created using the mobile app. The platform supports all standard video formats including MOV, 3G2, 3GP, ASF, AVI, FLV, MP4, MPG, MOD, MTS and M2TS.
Driven by artificial intelligence and simple user experience, Magisto is a cloud-based mobile technology service for creating and sharing beautiful quality personal movies. It automatically selects the most compelling moments from ordinary videos and photos and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto is used by millions of customers and can be accessed across iOS, Android, the Amazon Appstore for Android, the Web and PC, and is the highest-rated video creation app in the Google Play and iOS App Stores. More information is available at http://www.magisto.com/about and http://www.magisto.com/how-it-works.