Magisto Helps Fuel Most Social World Cup Ever, Five World Cup Themed Magisto Movies Made Every 60 Seconds

Magisto Adds New "Tweak" Tool So Users Can Remix Movies, Music, Themes and Content, Personal Video Storytelling Just Got Easier for Magisto's 38 Million Users

Jun 26, 2014, 08:00 ET from Magisto

NEW YORK, June 26, 2014 /PRNewswire/ -- Magisto, the cloud-based mobile video platform, has seen over 100,000 personal movies created with the new World Cup editing theme in only two weeks. Users in 85 countries are creating an average of five movies every 60 seconds with top countries making Magisto videos being the U.S., Brazil, Russia, Italy, Japan, Mexico, United Kingdom, France, Spain and Germany.

The 2014 World Cup has become, as CNN reported, "the biggest social media event ever." For example, the story reports that Facebook had 10 million people and 20 million interactions during the U.S.-Portugal match. According to Twitter Data, there were eight million tweets about the match while it was happening. While not as big as the Super Bowl in total numbers at one match, "Taken as a whole, the World Cup, bolstered by its massive international appeal and growing popularity in the U.S., is becoming the biggest social media event in the medium's short history."

Magisto soccer fans are sharing their World Cup movies on their favorite social networks; with 25% of movies being viewed more than three times, a strong indicator that the video was shared. The top user generated World Cup movie has been already been viewed 19,000 times. Magisto automatic editing is available in 16 languages, which makes it the perfect quick video editing choice for millions of users around the world.

Magisto has also has added a new tool, Tweak, to the automatic video-editing platform, which lets users turn everyday moments into share-worthy movies in a few clicks. With Tweak, users can now remix their movies by changing the theme or music, as well as adding and removing videos and photos originally included. Designing Tweak was based on great feedback from Magisto users, who loved making the movies, but wanted to be able to make changes without having to start over.

"We have World Cup fever at Magisto, it's exhilarating for us to see so many movies made from our users around the world," said Reid Genauer, CMO of Magisto. "Facebook, and Twitter are calling this World Cup the biggest social event ever and Magisto users are helping to drive that with movies that capture the passion and brain rattling excitement of rooting for their home teams."

The popular new World Cup theme joins Magisto's most popular themes, including Indie, So Cute, Let's Party, Street Beat, Traveler, OMG and Happiness. With a wide variety of themes available, Magisto gives everyone, from soccer fans to summer vacationers, a way to capture and share experiences and memories.

Magisto works by automatically selecting the best moments from videos and photos, and weaving them together with customized editing styles and music to convey emotion and tell a visual story. Users select photos and videos and, in minutes, Magisto uses artificial intelligence to select the most compelling moments and turn them into beautiful movies, complete with music and effects.

Magisto is available on iOS, Android, the Web and Amazon Fire TV. Tweak is currently available on mobile platforms and will soon be rolled out to across all platforms.

Magisto is pleased to sponsor the 5th Annual VidCon Conference, June 26 – 28 in Anaheim Convention Center, visit us at booth #925.

About Magisto
Driven by artificial intelligence and simple user experience, Magisto is a cloud-based mobile technology service for creating and sharing beautiful quality personal movies. It automatically selects the most compelling moments from ordinary videos and photos and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto is used by millions of customers and can be accessed across iOS, Android, the Amazon Appstore for Android and the Web, and is the highest-rated video creation app in the Google Play and iOS App Stores.

More information is available at and

The company is funded by Horizons Ventures, Magma Venture Partner, Qualcomm Incorporated, through its venture capital arm, Qualcomm Ventures, and SanDisk Ventures. The company maintains its headquarters in Tel Aviv, Israel with offices in New York and California.


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SOURCE Magisto