Magisto Upgrades Artificial Intelligence Algorithm Introduces Emotion Sense Technology

Technology Brings Human Emotion Into Video Stories; Helps The Movie 'Make Itself'

Jun 20, 2013, 08:00 ET from Magisto

NEW YORK, June 20, 2013 /PRNewswire/ -- CE Week -- Today, Magisto introduced a new component of its patent-pending artificial intelligence technology that furthers its mission to forever improve the personal movie-making process: helping a movie 'make itself.'

Based on the company's proprietary artificial intelligence algorithm, Magisto's Emotion Sense Technology (EST) is able to unlock the emotional power of video editing and production from any smartphone.

The camera phone first made its commercial debut in the mid 1990s. Today with more than a billion smartphones on the planet, myriad devices can shoot and disseminate video in increasingly sophisticated ways.  Surprisingly, the actual process of editing and producing movies has changed relatively little since its inception in the early 1900s.

"After more than 100 years, video is fast becoming the most popular medium for chronicling everyday experiences," said Oren Boiman, CEO and founder of Magisto.  "Since few of us are born directors or movie producers, making a movie that conveys the true feelings of an experience is really hard. With Magisto's Emotion Sense Technology, our users movies make themselves, breaking down an extremely sophisticated process into a few clicks, and turning average video into beautiful stories."

The Magisto algorithm generates a deep understanding of what's actually occurring within the scenes of a video. Using that understanding and minimal input from the user, Magisto adjusts its decision making parameters, altering edits, time warping actions, featuring audio and visual highlights and ultimately defining the arc of a storyline.  It then ascribes the selected music and graphical theme for capturing and sharing the emotion in an instant; as easy as snapping a photo.

Over a six-month beta test, which included over 60 million videos, Magisto EST has become smarter, faster and more intuitive in analyzing, identifying and replicating a user's intended mood. Magisto has been able to refine its artificial intelligence in part because it relies on relatively long-form video and multiple photos, which contain lots of information and inferred guidelines for movie making, unlike shorter, disposable, video that delivers one-dimensional vignettes from a single point in time.

In a recent Magisto poll, 81.8 percent of users agree that their recent Magisto videos match the emotion they intended to convey. Examples of videos that have been created with different mood filters and a video news release can be found here in the Magisto VNR.

Kicking off summer, Magisto also announced that it has added two new themes to its "emotion sensing" catalogue. These themes can assist creators in conveying the appropriate mood in their video stories. "Summer Party" and "Fourth of July" will help users set a hot and carefree tone for the summer. Now Magisto users can create movies from pictures and videos and accurately convey the emotions they feel.

About Magisto
Driven by artificial intelligence and simple user experience, Magisto is a cloud based service for creating and sharing professional quality personal movies.  It automatically selects the most compelling moments and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto can be used across iOS, Android and the Web, and is the highest-rated video creation app in the Google Play and iOS App Stores.  More information is available at

The company is funded by Horizons Ventures and Magma Venture Partner and maintains its headquarters in Tel Aviv, Israel with offices in New York and California. To learn more, visit

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SOURCE Magisto