Magna Appoints Michael Bekiarian As CEO Of Mainz, A Company Offering Disruptive Solutions That Redefine Talent Acquisition And The Customer Experience

Jan 06, 2016, 09:16 ET from Magna

NEW YORK, Jan. 6, 2016 /PRNewswire/ -- In its pursuit to redefine the standard for the hiring and ongoing management of exceptional workplace talent, Magna has named Michael Bekiarian as CEO of Mainz, a Magna company. Bekiarian, who recently served as CEO of Sapien, LLC, an international HR software company, will be responsible for the growth and strategic direction of Mainz, overseeing marketing, sales, operations, staffing and finance. Bekiarian will lead Mainz and its team into the next phase of expansion as it continues the nationwide roll out of its groundbreaking talent acquisition technology platform.

"Michael's intimate understanding of the conventional pain points faced by executives in their quest to secure top talent will enable Mainz to continue to distinguish itself as a fresh, attractive solution for today's corporate hiring managers," said Joshua Sason, CEO, Magna. "By providing organizations with distinct, culturally-matched talent at significant cost-savings and scalability, Mainz's product offering plays a key role in the overall brand experience a company provides to its customers."

Mainz is a technology-enabled company that works with clients to transform and align their employee and customer experiences. Today, Mainz works with some of the most recognized organizations in the world, representing categories ranging from health services and hospitality to technology and automobiles.

Mainz was established in 2013 by Joshua Sason and Magna, the investment firm he founded in 2009, which creates companies and makes direct investments across the worldwide public and private equity markets and the entertainment industry.

"I have noticed an increasing demand by organizations of all kinds to convert customers into loyal advocates and I believe the focus on people and empowerment of talent remains the most powerful way of doing so. The creation of Mainz echoes the entrepreneurial, far-reaching approach Magna takes across its three investment divisions—identifying unmet voids in the marketplace and investing into those disruptive opportunities—or sometimes doing it ourselves," says Sason.

Mainz's proprietary "Recruiting-as-a-Service" (RaaS) platform was launched onstage by Bekiarian on November 1 at the C-Suite Network Conference at the Ritz Carlton in San Francisco. The product provides companies with predictive technology, critical insights and state-of-the-art assessment tools to dramatically reduce the cost, time and difficulty associated with finding and hiring optimal talent, from entry-level hires to C-Suite appointments.

In 2016, the company plans to unveil additional services alongside its RaaS platform, including a cutting-edge employee training institute, an employee reward and recognition program to drive increased retention and an analytics tool for the measurement of employee-to-customer business performance. Together, Mainz is poised to be first to market as a single source provider of a full suite of talent-centric solutions fit for organizations of all kinds.

Previously, Bekiarian served as the CEO of Sapien, LLC, serving clients such as MetLife, Mead Johnson Nutrition, Skype, National Starch, Constellation Energy and more. Prior to Sapien, Michael served as the Director of Operations for Gateway Group One, where he transformed the customer interaction at major metropolitan airports. For 15 years he was considered the founder of the Port Authority of NY & NJ Red Coat Customer Service program, a program that has been replicated nationally by airport organizations seeking to thrill their customers. At its peak, the Red Coat team conducted more than 150,000 personalized customer contacts per day and served more than 100 million passengers annually.

Michael has a Bachelor's Degree in Business Administration from Centenary College and a Masters Degree in Management, Organizational Change from the College of St. Elizabeth. He is also a NJ Superior Court Qualified Civil Mediator.

About Magna
Magna is an investment firm that creates companies and makes direct investments across the worldwide public and private equity markets and the entertainment industry. Investing more than $200M since 2009, the firm is recognized for its open minded and actively strategic approach to every investment, creating successful, long-term relationships with portfolio companies across all sectors. Providing broad-based strategic support alongside capital, Magna continues to be among the most active and versatile investors in its market segment.

About Mainz
Mainz is a technology enabled company that works with clients to transform and align their employee and customer experiences. Delivering its proprietary "Recruiting-as-a-Service" (RaaS) product, Mainz uses predictive technology and state of the art assessment tools to dramatically reduce conventional pain points associated with discovering and hiring optimal talent. From entry level hires to C-Suite appointments, Mainz empowers organizations of all kinds with its innovative recruiting solutions, helping to impact their business performance with exceptional, custom-suited talent. The company is also developing additional services, including a state of the art training institute and rewards and recognition program, in order to supplement its clients' customer experience objectives.

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