MAGNA-TILES® Continues Industry-Leading Innovation with Reveal of New Rail Racers at Toy Fair New York

First Fan-Made Invention Reimagines Ball Runs and Takes Magnetic Building to the Next Level

NEW YORK, March 1, 2025 /PRNewswire/ -- MAGNA-TILES®, America's #1 Magnetic Building Sets Brand¹, is racing into American International Toy Fair with the global reveal of their first fan-made innovation, Rail Racers. Co-developed with Michael Bergmann, dad of 3 and a member of the passionate MAGNA-TILES fan community, Rail Racers is the embodiment of the brand's anthemic "Build On" campaign, and brings thrilling racing action to the joy of building.

Rail Racers features the first-ever, intuitive magnetic track pieces to create ball runs and racing adventures. Unlike ball runs on the market today, Rail Racers was designed for preschool-aged kids to easily build, without the need for complex pieces and adult assistance. Rail Racers provides endless build-and-play options, and is fully-compatible with all other MAGNA-TILES sets, which makes it easy for families to add to their collections. 

"Rail Racers embodies everything that makes MAGNA-TILES so special—it reflects the strong community built around our brand, the open-ended possibilities of our products, and the creativity they inspire in young children to explore new ways to play," said Michael Valenta, President at MAGNA-TILES. "As the original magnetic construction brand, we've spent over 27 years redefining the magnetic building category, setting the standard for quality and innovation that parents and educators can trust.  Working hand-in-hand with one of our biggest fans to introduce Rail Racers is an exciting development within our growing MAGNA-TILES portfolio that will inspire a whole new way to play!"

MAGNA-TILES, exhibiting at Toy Fair Booth #2519, invites attendees to discover their award-winning portfolio of magnetic building toys, including the new Rail Racers set.

MAGNA-TILES® Rail Racers Set
MSRP $39.99 | Ages 3+
Available for pre-order now at Amazon and Walmart, coming to retail stores worldwide in July 2025.

Get ready to race with the MAGNA-TILES Rail Racers set, the ultimate build-and-play experience! There are 33 pieces in the set, including:

• 4 Rails
• 1 Ball
• 24 Squares
• 1 Roof Rectangle
• 2 microMAGS ICE Right Triangle
• 1 Classic ICE Right Triangle

All pieces are compatible with all other MAGNA-TILES sets, including fan-favorites like the Classic 32-piece and 100-piece sets that introduced the world to magnetic building 27 years ago. 

For enhanced build-and-play options, the MAGNA-TILES Rail Racers Deluxe Set will feature 90 pieces, priced at $89.99, available July 2025.

Rail Racers co-creator, Michael Bergmann commented, "My sons and I love building with magnetic tiles, but as we started playing with ball runs, it became impossible for my son to put them together by himself. There had to be a better way - a way to make ball runs more intuitive, less frustrating, and easier for kids to build. I came up with the idea to attach rail pieces to magnetic tiles and create  a novel alternative to typical ball runs. Of course, since the MAGNA-TILES brand was our family's favorite, I wanted to reach out to the best in the business to bring this idea to life!" Learn more about Michael Bergmann and the creation of Rail Racers in this video.

To make an appointment at Toy Fair, please reach out to PlayWise Partners: [email protected]

About MAGNA-TILES
MAGNA-TILES® is the original magnetic construction brand, born in the classroom in 1997. Invented by an educator, for educators, from these humble beginnings, MAGNA-TILES has grown to become America's #1 Magnetic Building Sets brand (Source: Circana/Retail Tracking Service/JAN-DEC 2024/USD) and an essential tool for every child's growing mind. 

Through word of mouth and hands-on experience, MAGNA-TILES sets steadily found their way into neighborhood toy stores, at the urging of families who were seeking ways to bring education, enrichment and Meaningful Play to their home. Today, while MAGNA-TILES sets are now a staple in millions of homes and classrooms across 80+ countries, our work is never complete… because the MAGNA-TILES brand is fueled by a child's endless imagination. Visit MAGNA-TILES.com and follow @magnatiles for more information.

¹Source: Circana/Retail Tracking Service/JAN-DEC 2024/USD

SOURCE MAGNA-TILES®