Magnetic Appoints Joe Riley to Leadership Team

Search Retargeting Leader Names VP of Data Strategy

Nov 20, 2012, 10:00 ET from Magnetic

NEW YORK, Nov. 20, 2012 /PRNewswire/ -- Magnetic (, the leader in search retargeting, announced today the appointment of Joe Riley to Vice President of Data Strategy. In this newly created role, Riley will be responsible for driving Magnetic's data strategy and expanding data sources, as well as building publisher relationships.

"As we head into 2013 and continue to expand our technology and services for our clients, hiring a proven leader in the data space was a top priority for Magnetic," said James Green, Magnetic's CEO. "His extensive experience in data driven advertising combined with his pre-existing relationships with publishers and data partners made him the primary choice for this role amongst other candidates."

Prior to joining Magnetic, Riley was Vice President of Data & Media Operations at Lotame Solutions where he oversaw media operations, and developed and maintained key partnerships with data providers and publishers. Previous to his time at Lotame Solutions, Riley served as Director of Finance for Washington Post Newsweek Interactive (WPNI) where he managed all finance functions. Earlier in his career, Riley worked in business development and consulting at the National Association of Securities Dealers, PricewaterhouseCoopers and Arthur Andersen. Riley has an undergraduate degree from the University of Notre Dame and an MBA from Duke University's Fuqua School of Business.

"Over the past six months, Magnetic has received $10 million in Series B funding and acquired technology platform, Adnamic, and I'm looking forward to building on this momentum," said Riley.

For more information on search retargeting, please visit

About Magnetic:
Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic's search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.

Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information please visit

Magnetic Contact:
Jamie Fishler

SOURCE Magnetic