Magnetic Names Alex Dorman As New Chief Technology Officer

Leading Search Retargeting Company Welcomes Dorman to Executive Team

Feb 21, 2013, 10:30 ET from Magnetic

NEW YORK, Feb. 21, 2013 /PRNewswire/ -- Magnetic (, the leader in search retargeting, announced today the appointment of Alex Dorman as Chief Technology Officer (CTO). As CTO, Dorman will be responsible for spearheading the strategic development of Magnetic's infrastructure, as well as the innovations within the company's bidding platform and retargeting technology.

"We are thrilled to welcome Alex to Magnetic's management team," said James Green, CEO of Magnetic. "Alex has extensive ad tech experience – he has been responsible for building two successful RTB stacks. It's wonderful to have someone on the team with so much success and experience in our space."

Dorman holds more than twenty years of technology experience and fifteen years of experience managing engineering and IT operations teams. Before joining Magnetic, Dorman was the technology leader at Proclivity Media. Prior to joining Proclivity, Dorman served as Vice President of Engineering of ContextWeb, where he built one of the first online advertising exchanges. Earlier accomplishments included managing the development organizations at Travelport (Travel Distribution Division) and at Alex began his career at Intel Software Labs in Israel after completion of his M.Sc degree in Applied Mathematics from Nuclear Power Engineering Institute in Russia.

"The rise of programmatic buying and the use of big data have become an integral part of digital marketing – and play a large role in Magnetic's core business," said Dorman. "As a data enthusiast, I'm proud to be part of a talented team that provides both brand and direct response marketers with turn-key ad targeting solutions."

Magnetic announced a Series B funding of $10 million in June 2012 and acquired ad technology platform, Adnamic in July 2012.

For more information on search retargeting, please visit

About Magnetic:
Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic's search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.

Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information please visit

SOURCE Magnetic