MAGNUM® Ice Cream Celebrates Its Love of Belgian Chocolate and Fashion with Creation of 'America's Most Fashionable Chocolate Dessert'

ENGLEWOOD CLIFFS, N.J., July 10, 2014 /PRNewswire/ -- MAGNUM® Ice Cream, the brand recognized for its unique fashion partnerships since its U.S. launch in 2011, announced today a first-of-its-kind collaboration between American fashion designer Christian Siriano and James Beard Award-winning chef Andrew Carmellini to create "America's Most Fashionable Chocolate Dessert."

Through the collaboration, MAGNUM is bringing together this summer's top fashion trends with premium seasonal culinary ingredients to create a fashion-forward, indulgent dessert featuring a MAGNUM Double Caramel Ice Cream bar, made with the brand's signature Belgian chocolate. 

"America's Most Fashionable Chocolate Dessert" combines the finest premium ingredients seen on the menus of Chef Carmellini's restaurants this season, and infuses Christian Siriano's style expertise in a decadent dish that includes:

• MAGNUM® signature dark and milk chocolate drizzled in a lattice effect to mimic trending textures such as modern embroidered lace and tribal textiles
• Tropical fruits such as coconut, lime, bruleed champagne mango and pickled pineapple artfully displayed to highlight this season's citrus color blocking trend
• Edible flowers to showcase THE pantone color of the year – Radiant Orchid

Like MAGNUM®, Chef Carmellini and Christian Siriano each share a commitment to fine craftsmanship and to using premium ingredients or materials in their creations – from rich MAGNUM® chocolate, to seasonal produce and exquisite fabrics.

"Quality, seasonal ingredients are the foundation of my menus, and I enjoy the creative process," said Chef Carmellini. "But I've never crafted a dish using trends from the world of fashion. Creating a dessert with MAGNUM Ice Cream that looks like it could be on the cover of a fashion magazine was a fun challenge."

The one-of-a-kind dessert was unveiled by Chef Carmellini and Christian Siriano at an exclusive banquet hosted by MAGNUM® Ice Cream in New York at Chef Carmellini's restaurant, Lafayette.

When describing the dessert, Siriano commented, "I'm a bit of a foodie, but have never applied my design input to anything on a culinary front. I loved pulling together my favorite summer trends, such as lace and citrus color blocking, and seeing them translated into such a stylish dessert."

"You can wear these colors and fabrics a thousand ways but right now it's all about a clean and modern look – which is just how the dessert is presented," he added.

Fashionistas and foodies alike can create their own MAGNUM Ice Cream chocolate dessert at home, with a recipe created by Chef Andrew Carmellini and inspired by "America's Most Fashionable Chocolate Dessert", by visiting MAGNUM on Facebook (www.Facebook.com/magnum) or Tumblr (http://bit.ly/MAGNUMRecipe).

The recipe - called the "MAGNUM® Double Caramel Cool Down" - is made with a MAGNUM® Double Caramel ice cream bar and the same fashion-inspired ingredients as "America's Most Fashionable Chocolate Dessert" – fresh fruits such as mango, pineapple, and raspberries with a rich coconut cream sauce and lime zest.

You can also follow MAGNUM on the following social pages:

• Twitter | twitter.com/magnumicecream
• Pinterest | pinterest.com/magnumicecream
• Instagram | instagram.com/magnumicecream

About Andrew Carmellini
Andrew Carmellini, a two-time James Beard award-winning chef, lives in New York and owns some of the city's hottest restaurants including, Locanda Verde, The Dutch, and Lafayette. Andrew recently opened, Bar Primi, a casual pasta shop on the Bowery at the corner of Joey Ramone Place. His cooking is soulful and flavorful, rustic and refined. It's a style that reflects his American roots, his work in some of the best kitchens, and his travels across the globe.

About Christian Siriano
Following his studies in London under Vivienne Westwood and Alexander McQueen, Christian Siriano launched his eponymous collection in 2008. The Christian Siriano collection is now shown each season at New York Fashion Week, and presented in New York and Paris to retailers. Known for whimsical and show-stopping design – from fantasy evening gowns and cocktail dresses, to tailored sportswear, to intricately detailed shoes and accessories – the collection can be found at department stores and specialty boutiques around the globe. In 2012 the first flagship Christian Siriano store opened on Elizabeth Street in New York City, and in 2013 he was inducted as a member of the Council of Fashion Designers of America (CFDA). His designs have been worn by some of the world's biggest celebrities who have dubbed him 'the next great American fashion designer' and called his designs 'works of art.'

About MAGNUM
Launched in 1989, MAGNUM® handheld ice cream bars were the first targeted as a premium adult offering. Today, MAGNUM® is one of the world's leading ice cream brands, selling one billion units annually worldwide, and it is the biggest brand of Unilever ice creams.

MAGNUM® ice cream bars use only the finest premium ingredients, including silky vanilla bean ice cream and real Belgian chocolate, and is a must-have staple for any glamorous pleasure-seeker.

Belgian chocolate has an outstanding reputation for its smooth, rich flavor and tempting chocolate aroma. It's recognized around the world because of its meticulous adherence to 'Old World' craftsmanship. MAGNUM® Ice Cream bars are crafted in this rich heritage and are made with a signature Belgian chocolate recipe developed specifically for MAGNUM® bars which have that distinct silky texture that cracks with each delicious bite.

About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs approximately 11,500 people across North America – generating more than $10 billion in sales in 2013. For more information, visit www.unileverusa.com or www.unilever.ca.

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GolinHarris
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[email protected]

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SOURCE MAGNUM Ice Cream