ENGLEWOOD CLIFFS, N.J., June 17, 2013 /PRNewswire/ -- Calling all chocolate, ice cream and dessert aficionados: MAGNUM® Ice Cream, the brand synonymous with indulgent pleasure, announces the U.S. arrival of the "Make My MAGNUM®" experience at MAGNUM® New York this summer in Bryant Park.
Designed as the ultimate customized ice cream experience, MAGNUM® New York is the first-ever ice cream pop-up concept of its kind for MAGNUM® Ice Cream in the U.S. Through the end of the summer, guests can design their very own MAGNUM® ice cream, complete with a number of delicious toppings, at the decadent Make My MAGNUM® bar.
The "Make My MAGNUM®" experience involves choosing a unique flavor combination from the hundreds available by choosing up to three delicious toppings from nine carefully selected ingredients. These toppings are then paired with a silky vanilla bean ice cream bar and a choice of the finest MAGNUM® coating – milk or dark – made with Belgian chocolate. From the sweet taste of coconut to the nutty crunch of pistachios to the exotic flavor of goji berries – the choice is yours.
The pop-up concept was previously launched in several markets around the world including London, Paris, Shanghai and Tokyo and most recently at the Cannes Film Festival.
"Since coming to the U.S. three years ago, MAGNUM® Ice Cream has solidified itself both as an icon of premium chocolate pleasure and as the ultimate fashion accessory," Nick Soukas, brand building director for U.S. Unilever ice cream, said. "The 'Make My MAGNUM®' concept offers fans the most decadent ice cream experience, allowing them to design a bar with customized toppings and chocolate coatings. Summer in New York has never been more indulgent."
MAGNUM® New York is located in Bryant Park and is open noon to 8 p.m. Monday through Saturday and noon to 7 p.m. Sunday beginning June 17 until September 30, 2013. Guests may customize a "Make My MAGNUM®" bar for $5.00 or may purchase a MAGNUM® Gold?!, Double Caramel, Almond or Classic bar for $3.00.
For information about MAGNUM® Ice Cream and exclusive behind-the-scenes looks, step behind the velvet ropes at magnumicecream.com and join the #magnumscene on the following social channels:
Launched in 1989, MAGNUM was the first handheld ice cream targeted as a premium adult offering. Today, MAGNUM is one of the world's leading ice cream brands, selling one billion units annually worldwide, and it is the biggest brand of Unilever ice creams.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in seven out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, MAGNUM, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com.
BRYANT PARK CORPORATION
Bryant Park Corporation (BPC), a private not-for-profit company, was founded in 1980 to renovate, finance, and operate Bryant Park in New York City. BPC is funded by income from events, concessions, and corporate sponsors, as well as an assessment on neighboring properties, and does not accept government or philanthropic monies. In addition to providing security and sanitation services, and tending the park's lush lawn and seasonal garden displays, BPC provides public amenities and activities, including movable chairs and tables, café umbrellas, restaurants, food kiosks, world-class restrooms, and a wide range of free events throughout the year. The Midtown park, conveniently located at 6th Avenue between 40th and 42nd Streets, is visited by over 5 million people each year and is one of the busiest public spaces in the world. BPC's website, www.bryantpark.org, provides more detailed information and a schedule of upcoming events.
For more information or images, please contact: Alyssa Bronikowski GolinHarris [email protected] 312-729-4290
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