Maison Saint Aix and The Zero Proof Partner for the U.S. Launch of BEAU VIVA: A Sparkling Non-Alcoholic Rosé that Brings Provence to Your Glass

ATLANTA and AIX-EN-PROVENCE, France, July 15, 2025 /PRNewswire/ -- What happens when one of the world's most beloved rosé producers partners with the leading non-alcoholic beverage retailer in the U.S.? A new kind of sparkling wine experience.

This summer, Maison Saint Aix—the acclaimed winery based in Provence, France—introduces its first-ever non-alcoholic wine: BEAU VIVA Sparkling Rosé, launching in exclusive partnership with The Zero Proof.

Crafted in the South of France, with the same elegance and attention to detail that define the region's finest wines, BEAU VIVA delivers a dry, fruit-forward profile with fine bubbles and a crisp finish. It's a refreshing, celebratory option for any occasion—sunny afternoons, al fresco dinners, or a sparkling toast with friends—without the alcohol.

"This is more than just a new bottle on the shelf—it's a new benchmark for what non-alcoholic wine can be," said Sean Goldsmith, Co-Founder & CEO of The Zero Proof. "BEAU VIVA brings the elegance and spirit of Provence to those who want to drink with intention, without sacrificing flavor or experience. We're honored to introduce it to our community."

"We're proud to partner with The Zero Proof to introduce BEAU VIVA across America," added Alexandre Carreiro of Maison Saint Aix. "We are bringing the spirit of celebration from the South of France to consumers who seek to embrace meaningful moments with style, intention, and the freedom to choose."

Available Starting July 23, 2025
BEAU VIVA Sparkling Rosé is available exclusively at www.thezeroproof.com and www.beau-viva.com, with wholesale inquiries welcome.
Retail Price: $34.95 per 750ml bottle.

Win a Trip to the South of France
To celebrate the launch, one lucky winner (plus a guest) will receive an unforgettable five-night stay in Provence, including:

• Round-trip airfare to Marseille, France
  
  
• A vineyard tour at Maison Saint Aix, home of BEAU VIVA
  
  
• Exclusive dining and curated cultural experiences
  
  
• Five nights' accommodations Sweepstakes Dates: July 15 – August 31, 2025
  Entry Info: U.S. residents 21+ can enter at [https://marketing.beau-viva.com/en/win-a-trip-to-france-with-beau-viva-and-the-zero-proof] 

About Maison Saint Aix
Known for its signature rosé, Maison Saint Aix is a family-owned winery located in Provence, France. BEAU VIVA marks the winery's first entry into the non-alcoholic space, crafted with the same commitment to quality and elegance—minus the alcohol.

About The Zero Proof
The Zero Proof is the leading U.S. destination for curated non-alcoholic wines, spirits, and cocktails. With a mission to make mindful drinking exciting, accessible, and elevated, The Zero Proof helps customers celebrate life—without compromise.

Media Contact:
Mercer Brockenbrough
[email protected] 
706.540.6258

SOURCE The Zero Proof