Majestic Athletic® Infuses Sport, Art, Fashion, And Music To Create Its 2017 "My Team My Colors" Marketing Campaign
Through the dynamic use of bold colors and star MLB players, "My Team My Colors" paints a canvas evoking a call to jerseys across every Major League Baseball city.
TAMPA, Fla., March 20, 2017 /PRNewswire/ -- With a focus on the ever-growing choice of MLB jerseys through design and color, Majestic's new "My Team My Colors" campaign emphasizes the deep-rooted connection between player, fan and city. Majestic's 30 player ambassadors include a representative from each MLB Club and features high-profile names such as Noah Syndergaard, Kyle Schwarber, Miguel Cabrera, Francisco Lindor, Giancarlo Stanton, Gary Sanchez, Nolan Arenado, Joc Pederson and many others.
The new campaign showcases player personalities as they paint a canvas depicting their MLB city - with their team colors - using their tools of the trade. Pitchers threw paint-covered balls and sluggers swung away at them in these individual shoots. Combining these elements resulted in an expression of creativity and art that is a first-of-its-kind in sports marketing.
"We are fortunate to have a group of top MLB player ambassadors that wear cutting edge, on-field product providing a broad color pallet," said David Goerke, VP Marketing Majestic. "We wanted to tell a dynamic story in an unexpected way with great energy and passion. This campaign will expand our social ecosystem because it's just so vibrant and fun. The players were covered in paint and they loved it!"
With MLB players taking a leading role in the campaign, Evan Kaplan, Major League Baseball Players Association Director Licensing and Business Development, added "Our guys respond positively to creative storytelling through music, art and fashion. I attended the Majestic shoots in Los Angeles and there was literally paint flying off the bats and balls. The players were very engaged, enjoyed the creative process, and it's reflected in the finished product."
"Majestic has engineered a fun and creative campaign to start the season," said Noah Garden, MLB Executive Vice President, Business. "It's great to see so many of our game's top young players in this atmosphere, showing their personalities. This campaign is a great showcase for the great, young talent in MLB and we think our fans will enjoy it."
The Majestic Athletic "My Team My Colors" campaign will debut during MLB's Opening Week across multimedia platforms including MLB.COM, MLB Network, MLB venues, and with leading retailer partners.
ABOUT MAJESTIC ATHLETIC
Majestic Athletic designs, markets and manufactures performance athletic apparel, team uniforms, outerwear and licensed athletic wear. Majestic is the official on-field uniform of Major League Baseball and is also licensed by the Major League Baseball Players Association (MLBPA), National Football League (NFL), National Basketball Association (NBA), and National Hockey League (NHL). For more information on Majestic Athletic visit: www.majesticathletic.com
About MLBPA
Major League Baseball Players Association (www.MLBPLAYERS.com ) is the collective bargaining representative for all professional baseball players of the thirty Major League Baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League baseball players. On behalf of its members, it operates the Players Choice licensing program and the Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust (www.PlayersTrust.org), a charitable foundation established and run entirely by Major League baseball players. Follow: @MLB_Players; @MLBPAClubhouse; @MLBPlayersTrust
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game, with each regular season eclipsing the 73 million mark. Now led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
SOURCE Majestic Athletic
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article