Major League Baseball Properties And Kellogg Company Announce Multi-Year Sponsorship Agreement

BATTLE CREEK, Mich., April 11, 2013 /PRNewswire/ --

MLB Branding to be Prominently Featured on Supermarket Displays and More than 27 Million Specially-Marked Packages of Kellogg's Products

"Kellogg's™ Triple Play" Promotion includes Sweepstakes for Tickets to 2013 World Series, 2014 Opening Day and 2014 MLB All-Star Game

Major League Baseball Properties (MLBP) and Kellogg Company today announced a multi-year agreement designating the leading cereal- and snack-maker as an official sponsor of Major League Baseball. As part of the deal, Kellogg Company will operate a nationwide sweepstakes featuring MLB branding and Club logos on supermarket in-store, point-of-sale displays and more than 27 million specially-marked packages of Kellogg's products, including Kellogg's Frosted Flakes®, Nutri-Grain Bars®, Cheez-It® Baked Snack Crackers, Keebler® cookies, Rice Krispies Treats® bars and more. Consumers will also experience the sponsorship in-market through additional text-to-win platforms and multiple local Club activations.

The "Kellogg's Triple Play" promotion will launch in-stores this month, offering consumers the opportunity to win tickets to a 2013 World Series game, a 2014 Opening Day game and the 2014 MLB All-Star Game.

"Building the next generation of fans is an important priority for Major League Baseball, so we are pleased to welcome Kellogg Company, and its iconic and popular brands loved by families, as an official MLB sponsor," said Tim Brosnan, Executive Vice President, Business, Major League Baseball. "Thanks to Kellogg Company, winning fans will have the opportunity to experience the best that Baseball has to offer and see the most talented players in the world at Opening Day, the MLB All-Star Game and the World Series."

"Teaming up with MLB and the national pastime is a fun way to connect with our consumers across multiple brands," said Todd Penegor, Kellogg Company President, U.S. Snacks. "The Triple Play sweepstakes will allow baseball fans the opportunity to enjoy our brands, and have the chance to win some great prizes."

To enter the Kellogg's Triple Play sweepstakes, registered members of the Kellogg's Family Rewards program can input codes found on specially-marked packages of Kellogg products online at KelloggsFamilyRewards.com. Official entries require codes from three separate Kellogg product packages. In addition to the Grand Prize, the promotion, which is operated in partnership with MLB Advanced Media, will award one hundred first prizes of a pair of tickets to a MLB Regular Season game.

About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

SOURCE Kellogg Company