Malibu® Kicks Off the Best Summer Ever with Pop-Up Beach Houses and a Beach Refresh Project

Malibu provides consumers exclusive brand experiences while also encouraging beach conservation

News provided by

May 06, 2015, 09:19 ET

NEW YORK, May 6, 2015 /PRNewswire/ -- Malibu, the original coconut liqueur and Caribbean rum blend, is set to give consumers another year of the Best Summer Ever with an interactive pop-up Beach House at select pop and crossover country music festivals across the country and a beach refresh project with non-profit Heal the Bay on the west coast all season-long.

Officially kicking off Best Summer Ever, Malibu served as the exclusive spirits sponsor of Live Nation's first-ever National Concert Day in New York City last night while guests enjoyed specialty Malibu cocktails. The event at Irving Plaza featured Kid Rock and Florida Georgia Line play a sampling of hits.

"Malibu is thrilled to offer our consumers The Best Summer Ever once again this year with two great partners that truly embody the essence of the Malibu brand," said Brian Mequet, Vice President, Rum and Liqueurs, Pernod Ricard USA. "Our pop-up Beach Houses at Live Nation festivals will provide unforgettable summer music experiences for our fans all summer long and we're very excited to further our commitment to environmental clean-up efforts in beach communities through our partnership with Heal the Bay."

Malibu Beach House

At select Live Nation festivals across the nation, Malibu has created a custom Beach House that will give fans and concertgoers unforgettable experiences all summer-long. The Beach House is a custom-built pop-up that looks and feels like an actual house with large viewing space and patio, refreshments and exclusive brand experiences.

The Malibu Beach House will debut this coming weekend at the Big Guava Music Festival in Tampa, FL and will travel across the country to offer concertgoers more than 30 different opportunities and ways to experience the Malibu Beach House.

"Partnering with Malibu to provide our concertgoers pop-up Beach House experiences at select festivals was a natural fit for us because the brand fully embodies the spirit of summer fun," said Maureen Ford, president, national sales, Media & Sponsorship for Live Nation. "This program with Malibu exemplifies our goal of working with brands that are creative in how they engage with consumers, enhancing their live music experience."

Heal the Bay Partnership

Malibu is passionate about the beaches that line our coasts and is committed to giving back to the beaches that provide endless enjoyment throughout the summer. Working alongside Heal the Bay, Malibu will provide opportunities for consumers to spend part of their summer giving back.

"Heal the Bay is excited for Malibu to make its mark as a steward of the environment through the partnership with our organization," said Afarin Davari, Development Manager, Corporate Relations and Special Events, Heal the Bay. "The beach life is important to both of our brands and we recognize the importance of keeping our watersheds and coastlines clean in an effort to restore and preserve the health of our oceans."

As a California native and avid beach lover, Jamie Chung has also joined the partnership to highlight the importance of beach conservation and share personal stories of why taking care of the beach is significant to her.

Malibu will sponsor five cleanups this summer from May through August and encourages all community members to participate in the official cleanup kickoff on Saturday, May 16 at Will Rogers State Beach. Following the five Malibu sponsored cleanups, participants will be invited to enjoy beach-inspired cocktails at a local bar in the community.

Toast to the Best Summer Ever with the following new signature cocktails made for fans and learn more about the program by visiting http://malibubestsummerever.com/.

MALIBU BAY BREEZE

Drink Ingredients:

2 parts (50 ml) MALIBU RUM

2 parts (50 ml) cranberry juice

2 parts (50 ml) pineapple juice

1 lime wedge

Build in a glass over ice, garnish with a lime wedge.

MALIBU RED TROPICAL MARGARITA

2 parts MALIBU RED

3 parts sour mix

1 part Hiram Walker Triple Sec

Fill a glass full with ice cubes. Add MALIBU Red and the rest of the ingredients and stir. Rim glass with sea salt (optional)

MALIBU BEACH HOUSE

Drink Ingredients:

2 parts (75 ml) MALIBU BLACK

4 parts (150 ml) pineapple juice

Splash of fresh lime juice

Soda

Pour the ingredients over ice in a rocks glass. Top with soda. Garnish with a lime wedge.

MALIBU ISLAND SPICED DARK & STORMY

Drink Ingredients:

2 parts (50 ml) MALIBU ISLAND SPICED

4 parts (100 ml) ginger beer

1 dash bitters

1 lime wedge

Pour the ingredients over ice in a rocks glass. Garnish with a lime wedge.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila; such superior wines as Jacob's Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

SIP EASY. ENJOY MALIBU RESPONSIBLY.

SOURCE Pernod Ricard USA