BLOOMINGTON, Minn., Dec. 15, 2010 /PRNewswire/ -- The Saturday before Christmas is known as the second busiest shopping day of the year. In fact, the National Retail Federation just announced that 37 million people have yet to start their holiday shopping this season. To ease the pangs of parking during this high traffic time, Mall of America is launching the Big Secret Parking Party, rewarding loyal Twitter followers with VIP parking.
On Dec. 18, for the first time ever, Mall of America will close the north surface parking lot to the general public reserving 96 parking spots for registered Twitter followers. Registration will be done through an Eventbrite, created specifically for #bspp. Registrants will have the option to arrive between 8 a.m. and 11 a.m. for a parking spot in this lot.
"We want to reward loyal Twitter followers with something extremely coveted during the holiday shopping season – a close parking spot without the hassle of a time consuming search," said Dave Haselman, executive vice president of operations at Mall of America. "We hope this service will be an added value as well as increase our follower base. Our goal is to find success in the event, which will allow us to build on it in the near future."
In conjunction with #bspp, Mall of America plans to extend other social media initiatives. On Foursquare, Mall of America will offer a $25 gift card to the first five people who check-in per day Dec. 20 through Dec. 23. On Facebook Places, the Mall of America Youth Foundation will donate $1 each, up to $500 per organization, to VEAP and One Heartland now through Dec. 24.
The Mall of America twitter account can be found at www.twitter.com/MallofAmerica. For details regarding this event, search for the hashtag #bspp and for updates specific to parking, use the hashtag #moaparking.
About Mall of America®
Mall of America is the nation's largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe®, the nation's largest indoor family amusement park; Underwater Adventures® Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America® - a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. For more information visit www.mallofamerica.com.
SOURCE Mall of America