Malt-O-Meal® Brand Launches Integrated Marketing Campaign, Introduces Two New Ready-To-Eat Cereals

MINNEAPOLIS, Feb. 10, 2015 /PRNewswire/ -- MOM Brands^® flagship Malt-O-Meal^® brand of ready-to-eat cereals today announced the launch of a new national integrated marketing campaign focused on building awareness of its extensive assortment of great-tasting, affordable cereals. In addition, the brand is adding two new cereals to its lineup — Peanut Butter Colossal Crunch^® and S'mores — giving consumers even more choices to help satisfy every taste bud in the family.

The new marketing campaign will be supported with TV and digital advertisements, a new interactive online hub called Flavor Nation (http://malt-o-meal.com/flavornation/), public relations and social media.

"Consumers continue to rank taste as the No. 1 factor when it comes to deciding what to eat," said Kyle Peterson, director of brand management, MOM Brands. "While the Malt-O-Meal brand has always stood for great value, we wanted to highlight the great taste of our products and remind consumers that taste and value don't have to be an either or option."

Malt-O-Meal cereals: Full of flavor
The brand's new 30-second TV spot titled "Full Thumbs" features Malt-O-Meal cereals being put through a taste test by a panel of kids — often, the toughest critics in the family — as their parents look on. A voice-over lets viewers know that the taste test will be determined by "a simple thumbs up or thumbs down." After finishing their bowls of Malt-O-Meal cereals, the kids approvingly show "full thumbs" up to their parents as the voice-over says, "Malt-O-Meal cereal—thumbs up on great taste."

The television spot will run for 26 weeks on network and cable channels during morning news, daytime and select primetime programming. The spot can also be viewed online at http://youtu.be/MpLarnLZLBk.

The brand's new online hub "Flavor Nation" allows consumers to explore, discuss and share their favorite flavors of Malt-O-Meal cereals through a variety of interactive experiences, including "What's Your Flavor?," "Find Your Flavor Match" and a "#cerealselfie" social hashtag campaign. In the "What's Your Flavor?" section, consumers can discover their secret cereal identity by answering eight short questions. The #cerealselfie invites consumers to share their favorite flavor for a chance at "cerealebrity."

The site also features the results of a recent national taste test in which three Malt-O-Meal cereals beat similar Post^® cereal products. In the test conducted by an independent research firm in December 2014, Malt-O-Meal^® Oat Blenders^® with Honey & Almonds is preferred over Post^® Honey Bunches of Oats^® with Almonds; Malt-O-Meal^® Fruity Dyno-Bites^® is preferred over Post^® Fruity Pebbles^™; and Malt-O-Meal^® Cocoa Dyno-Bites^® is preferred over Post^® Cocoa Pebbles^™. The "Flavor Nation" site will be updated with new content throughout the year.

More cereals in on-trend flavors
In addition to its new marketing campaign, the Malt-O-Meal brand is introducing two new ready-to-eat cereal varieties with broad flavor appeal: Peanut Butter Colossal Crunch^® and S'mores.

Peanut Butter Colossal Crunch^® is the latest addition to Malt-O-Meal's Colossal Crunch family of cereals. It features crunchy corn puffs made with real peanut butter, one of consumers' favorite flavors.

Reminiscent of America's favorite campfire treat, the new Malt-O-Meal S'mores cereal combines squares of honey graham crackers with crunchy chocolate and marshmallow pieces. S'mores is naturally cholesterol free and only 120 calories per serving. It also meets consumers' desire for cereals they can enjoy as a snack any time of day.

Both new cereals include eight essential vitamins and minerals, contain no high fructose corn syrup and are now available at grocery retailers nationwide.

To learn more about the line of Malt-O-Meal ready-to-eat cereals or to find a local retailer carrying available, go to http://malt-o-meal.com/.

About Malt-O-Meal^® Brand Ready-to-Eat Cereals
The Malt-O-Meal brand includes 31 flavors of ready-to-eat (RTE) cereals that appeal to every taste bud in the family. Nine of the top 40 selling RTE cereals in terms of pounds sold are Malt-O-Meal brand, including Frosted Mini Spooners^®, Golden Puffs^®, Cinnamon Toasters^®, Fruity Dyno-Bites^®, Cocoa Dyno-Bites^® and Berry Colossal Crunch^®. The brand is a leader in the value cereal segment. A majority of its cereals are packed in re-sealable bags, without the exterior cardboard box, reducing the amount of consumer waste by 75 percent compared with a comparably sized bag-in-a-box cereal.

About MOM Brands
Founded in 1919, MOM Brands today is the fourth largest cereal company in the United States. The company manufactures more than 100 varieties of great-tasting, affordable branded family-favorite ready-to-eat and natural cereals, oatmeals and other hot cereals. Today, one in 11 servings of breakfast cereal eaten every day is a MOM Brands cereal. Dedicated to finding better ways to make a better breakfast at a better price, MOM Brands is continually innovating to produce, package and transport its cereals in ways that save families money and reduce environmental impact. Since 2007, MOM Brands has saved consumers nearly $1.5 billion in cereal purchases. For more information about MOM Brands and its cereal products, visit www.MOMBrands.com.

Media Contact|
Sara Kubiak
Spong
(651) 337-1278
[email protected]

SOURCE Malt-O-Meal

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