Malt-O-Meal® to "Give a Little, Feed a Lot" During Hunger Action Month

MINNEAPOLIS, Sept. 7, 2011 /PRNewswire/ -- Hunger is on the rise in Minnesota, and food pantries can't keep essentials stocked. Seeing that the need is greater than ever, the Malt-O-Meal cereal company announced today its partnership with Cub Foods, Snapple®, KSTP-TV, Second Harvest Heartland and Minnesota's Feeding America Food Banks to sponsor the "Give a Little, Feed a Lot" Hunger Action Month campaign during September at Cub Foods stores throughout Minnesota.

Throughout the month of September, for every purchase of Malt-O-Meal brand cold cereal or Better Oats® instant oatmeal purchased at Cub Foods, Malt-O-Meal will make a food donation to Second Harvest Heartland and Minnesota's Feeding America Food Banks, with the goal of donating one million servings of breakfast to families in Minnesota. In addition, customers can look for special two for $5 pricing on select Malt-O-Meal brand cold cereals and four for $5 on Better Oats instant oatmeal.

"We believe that all families should have access to a good breakfast," says Malt-O-Meal's corporate communications manager Linda Fisher. "With everyone's help, we can reach our goal of donating one million servings of breakfast cereal to Minnesotans in need."

Cub Foods customers can also join in the fight against hunger in two other easy ways: by purchasing non-perishable food items and placing them in donation barrels located at the entrance of all Cub stores, or making a cash donation at the register. All proceeds from the food drive will go to Second Harvest Heartland and Minnesota's Feeding America Food Banks, including Channel One Food Bank and Food Shelf, Second Harvest Northern Lakes Food Bank and Second Harvest North Central Food Bank.

For more information about the program, visit www.HungerActionMN.com.

About Malt-O-Meal

The Malt-O-Meal Company, headquartered in Minneapolis, MN, is the largest family owned cereal company in the U.S. The company has delivered quality cereal products and service since 1919, and manufactures many varieties of oatmeal, family-favorite ready-to-eat and all-natural cereals as well as its original, farina-based hot cereal. Malt-O-Meal brand cold cereal and Better Oats instant oatmeal are produced by the parent company. Dedicated to providing families access to better breakfasts at better prices, Malt-O-Meal is continually innovating to produce, package and transport its cereals in ways that reduce environmental impact. For more information about Malt-O-Meal, please visit www.Malt-O-Meal.com, www.BagTheBox.com, or www.BetterOats.com.

SOURCE Malt-O-Meal