Manatt Digital Media Hires Respected Consultant Eunice Shin To Extend Its Differentiated Vision And Further Enhance Its Unique Business Approach

-Shin to Provide High-Level Business Strategy Consulting as Director at Manatt Digital Media

-New Director Brings More Than 17 Years of Experience in Business Management and Consulting in Entertainment, Digital Media, Social Media and New Technology

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Manatt, Phelps & Phillips, LLP

Apr 02, 2014, 08:00 ET

LOS ANGELES, April 2, 2014 /PRNewswire/ -- Manatt Digital Media, a full-service digital media division within Manatt, Phelps & Phillips, LLP, today announced the addition of Eunice Shin as a director. Bringing more than 17 years of experience and relationships in the digital technology and entertainment sectors, Shin will provide business strategy consulting to new and existing Manatt Digital Media clients, with a focus on social media, consumer insights and customer relationship management.

Shin will play a leading role in client consulting engagements by providing strategic business advice, in-depth business analysis, social media know-how, and project management and client relations support. The new position signals Manatt's continuing commitment to provide differentiated digital media and technology insights and value to companies across multiple industry verticals, building on the firm's recognized legal experience to offer clients a full spectrum of world-class professional services.

"At Manatt Digital Media, we are committed to providing a one-stop diversified services model that ensures that our clients receive a complete and comprehensive picture of the digital media and technology landscape," said Peter Csathy, CEO of Manatt Digital Media Ventures. "We've identified a unique opportunity to couple business advisory and consulting services with the legal services we've successfully been providing for years. This differentiated vision has been received extremely well in the marketplace. Further underscoring our distinctive entrepreneurial spirit and commitment, we also add venture capital into the mix and have made a continuous string of high-visibility digital media and technology investments in the past year. With Eunice on board, we are extending our professional capabilities even further to create a bigger footprint in the digital media space. Eunice was our absolute No. 1 choice, and her addition to our team is a big win for both us and our clients."

Formerly the director of business development at Cognizant Business Consulting, Shin has more than 17 years of business management and technology consulting experience, including scoping and managing multimillion-dollar, high-profile consulting engagements for clients in entertainment, digital media, social media and new technology. Shin's entrepreneurial experience also includes making critical contributions to growing a single-digit startup into an organization of over 100 billable consultants and running the global operations of an industry-leading consulting practice — including overseeing resources, financials and day-to-day operations.

"Eunice is extremely focused and dedicated to the digital media and technology space, and she will be a core member of our nationally recognized and respected media, entertainment and advertising team," said T. Hale Boggs, chairman of Manatt Digital Media. "Eunice will help us bring deep insights, strategy and vision to both startups and established companies across a broad array of client industry vertical markets — whether it be through social media, digital platforms or online."

Shin will join the digital media division's business consulting arm, which serves individuals and companies at every stage in the digital media ecosystem — from venture-backed startups to growth stage companies to financiers to publicly traded major companies (including major media) and global brands.

"Digital media is the new language that most businesses and consumers are now speaking, and if you can't speak 'digital,' you can't reach your target audiences," Shin said. "At Manatt Digital Media, we can help companies analyze and understand the information surrounding their business platforms and how to leverage trends in digital media for success, in addition to offering critical IP, rights and regulatory counsel in the process. It's a necessity, in my mind, that every company needs a comprehensive, strategized approach. That's what we aim to deliver — and to do so more effectively — than any others can."

About Manatt Digital Media

Manatt Digital Media is a full-service digital media platform created by entrepreneurs for entrepreneurs, whatever the size or stage of the company, from startup to growth stage to mature public companies. Manatt Digital Media uniquely offers a one-stop shop of professional services that is grounded in the legal and business experience of Manatt, Phelps & Phillips, LLP, one of the world's most respected law firms in the media, entertainment and advertising industries. Manatt Digital Media offers its clients differentiated value and impact in multiple forms and across the life span of their companies — from venture capital to strategic relationship building and artist access to business consulting and creative deal making, including content licensing, distribution and M&A. For more information, visit www.manattdigitalmedia.com.

About Manatt, Phelps & Phillips, LLP

Manatt, Phelps & Phillips, LLP, is one of the nation's leading law and consulting firms, with offices strategically located in California (Los Angeles, Orange County, Palo Alto, San Francisco and Sacramento), New York (New York City and Albany) and Washington, D.C. The firm represents a sophisticated client base — including Fortune 500, middle-market and emerging companies — across a range of practice areas and industry sectors. For more information, visit www.manatt.com.