ASTON, Penn., Feb. 28, 2011 /PRNewswire/ -- International Micro Systems (IMS) announced its strategic partnership with Mangia Technologies today, joining its loaded ticket platform, STADIS, with Mangia's mobile phone based in-seat ordering technology.
"We are extremely pleased to be partnering with IMS," explained Nate Checketts, President and Founder of Mangia Technologies. "IMS is the leading provider of loaded-ticket technology, and a company dedicated to enhancing the fan experience. Together we provide stadiums a truly complete solution."
The partnership is two-fold, encompassing both co-marketing/distribution, and integration development. Co-marketing initiatives began with sales and marketing teams from both companies training on the respective applications, services and offerings of each partner.
The second initiative calls for Mangia to integrate with STADIS, the IMS developed open-venue architecture-based integration platform that integrates all fan-facing ticketing, food and beverage POS, including Volante Systems, and retail merchandising applications, including Retail Pro.
"We are delighted to be partnering with Mangia. Their people and product are first class and the integration of Mangia into STADIS supports our 2011 strategic directives in Fan Relationship Management applications and CRM integration," explains Jim Shrader, President, IMS.
IMS is the inventor of STADIS© and the leading provider of Value Added Ticketing systems for the Sports, Leisure, and Entertainment Industry. Leveraging a unique methodology that integrates most of the preferred industry solutions (ticketing, POS, concessionaires, etc.), IMS helps customers increase profit and per cap revenue while capturing valuable information about fan purchases and behavior. With nearly 1 in 4 MLB clubs and clients in MiLB, NFL, NBA, NHL and the NCAA, STADIS leads the league in generating incremental attendance, per cap spending, sales uplift and breakage.
Mangia, founded in 2007, allows fans to use their phones to order food, drinks and merchandise and have it all delivered right to their seats or prepared for pick-up at an express window. Mangia is currently in operation in nine professional and NCAA venues.
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SOURCE Mangia Technologies