MARC JACOBS INTRODUCES JOY - A SEASON-LONG CELEBRATION OF ART, STYLE, AND CREATIVE SELF EXPRESSION

NEW YORK, July 31, 2025 /PRNewswire/ -- This Fall, Marc Jacobs unveils JOY: an expansive, season-long campaign that redefines fashion as a bold expression of self. Inspired by Marc's runway notes and driven by a creative philosophy rooted in individuality, the Fall 2025 JOY campaign merges fashion with art, experience, and storytelling. JOY is a multi-sensory journey that will unfold throughout the season with curated product drops, exclusive collaborations, immersive experiences, and cultural partnerships.

The season of JOY kicks off today, July 31st, with the debut of the Fall 2025 collection – introducing luxurious suedes, bold footwear, all new handbags, and statement ready-to-wear pieces. At its center is the The Cristina, a sculptural handbag silhouette designed to add modern-day elegance to everyday moments, along with the debut of the 72 Spring Sneaker, a vintage-inspired trainer blending sporty heritage with feminine edge. The ready-to-wear collection is designed to reflect the multifaceted style of the Marc girl, from uptown sophistication to downtown edge.

Directed and photographed by Nick Newbold and styled by Stella Greenspan, the campaign combines art with the world of Marc Jacobs. Starring muses Mona Tougaard, Xiao Wen Ju, and Diana Silvers, the visuals explore the unfiltered beauty of New York, transforming hidden corners of the city into cinematic moments of style.

Woven seamlessly into the visuals are bold interpretations of JOY by visionary artists David Shrigley, Hattie Stewart, and Derrick Adams, each bringing their distinct creative lens – from satirical wit to bold pop surrealism – to the campaign. The dynamic backdrops tease exclusive capsule collections set to debut this September, offering limited-edition pieces in collaboration with each artist that reimagine wardrobe staples as joyful, wearable art.

JOY will continue to unfold throughout the season through a series of collaborations and global events, each adding a distinct layer to the experience. The result is a dynamic, evolving expression of style and creativity, all driven by a bold purpose: to spread JOY in every form.

SOURCE Marc Jacobs