NEW YORK, March 24, 2011 /PRNewswire/ -- Ketchum, one of the world's leading public relations agencies, named Marc Levy as SVP, insights, and creative catalyst, for Ketchum New York. In this new role, Levy will expand on the office's creative capabilities and provide creative and strategic counsel to account teams and specialists to evolve program concepts from idea to execution. This role returns Levy to Ketchum, where he worked in the New York Brand Marketing Practice from 1995 to 2001.
With more than 15 years of experience in communications and public relations, Levy most recently served as EVP and creative director, United States, for Cohn & Wolfe in New York, where he developed the agency's first formal senior mentoring program, created proprietary brainstorming techniques for use cross-agency and cross-practice, and contributed to new business wins.
"We're thrilled to have Marc back at Ketchum, where his creativity, strategic insights and successful track record with major brands will benefit clients across the New York office," said Barri Rafferty, senior partner and director of Ketchum's New York office. "Having Marc on board reinforces our commitment to having a creative process driven by research and insights. His passion for developing groundbreaking creative programs that achieve results mirrors our own and strengthens Ketchum's creative team."
Levy said, "I'm excited to return to Ketchum's collaborative culture and contribute to amazingly diverse client assignments and challenges. Ketchum's reputation as a public relations agency that delivers powerhouse creativity continues to grow, and I am thrilled to have the opportunity to help build that reputation."
In addition to his tenures at Cohn & Wolfe and Ketchum, Levy also served as director of global marketing communications for MasterCard and began his career at Kahn Communications.
A communications innovator and the 2010 Large PR Firm of the Year (Holmes Report and PR News), Ketchum is a leading global communications consultancy and, operating as Ketchum Pleon, is the largest, most diversified agency in the U.K. and continental Europe. With five global practices – Brand Marketing, Corporate, Healthcare, Food & Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Pleon Change (change and workplace communications) and Ketchum Sports & Entertainment, Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE : OMC ), visit www.ketchum.com.