CHICAGO, Nov. 18, 2014 /PRNewswire/ -- Marcel Media, a boutique digital marketing agency based in Chicago, has changed its name to Marcel Digital and launched a new website and brand at www.marceldigital.com.
These changes are part of a larger strategic effort to better reflect the company's insight that today's digital marketing environment is evolving; silos between service areas are dissolving, and businesses are beginning to recognize the interconnectivity of driving traffic, optimizing user experience and improving conversion rates.The new name and website also reflect the company's core competencies which include website development, search engine optimization, paid search marketing, analytics, social media marketing and conversion rate optimization.
"The digital marketing landscape has evolved," said Ben Swartz, Founder and CEO of Marcel Digital. "Today, in order to be effective, companies need to be looking at their websites in conjunction with their digital marketing efforts, working continuously to optimize all parts of the user journey from awareness to the final click."
About Marcel Digital
Established in 2003, Marcel Digital is an award winning boutique digital marketing agency based in the River North area of Chicago. For almost 12 years, we have enjoyed the distinction of being one of the select agencies to be a Google certified partner in analytics, website optimization and paid search marketing. We pride ourselves on our transparency and engaging more like a consultancy than an agency.
SOURCE Marcel Digital