Marchon3D® Makes "Allure-ing" New Line of 3D Glasses

LAS VEGAS, Jan. 10, 2012 /PRNewswire/ -- CES Booth #21718, South Hall - Marchon3D®, the leading designer and supplier of premier, passive 3D eyewear, is extending its retail solution by offering a new, affordable line of 3D Eyewear solutions branded as A3D™.

Developed in partnership with Allure Eyewear, A3D glasses provide value-conscious consumers with a high-quality line of products that provide a great 3D viewing experience. A3D glasses will be sold at opening price points and the complete line-up will include wear-overs and clip-on solutions for prescription eyeglass wearers. All A3D branded 3D eyewear can be viewed and purchased at 3DALLURE.com.

Initial availability of A3D is targeted for the first quarter of 2012. Consumers will be able to access these goods at national and regional consumer electronics retailers as well as their affiliated e-commerce sites.

"Allure has invested in creating a series of technologically advanced, yet affordable 3D glasses to appeal to people of all ages and within all budgetary constraints," said Steve Clarke, President, Allure Eyewear. "Allure recognized that an opportunity existed to increase adoption of 3D by developing a line of eyewear that offers a strong consumer value proposition. As a result we are confident that this new line will appeal to both retailers and consumers alike, while expanding market access to a higher quality, more comfortable and fully immersive 3D experience."

About Marchon3D®

Marchon3D (marchon3d.com), a division of Marchon Eyewear, markets 3D eyewear featuring a portfolio of patented and patent-pending M3D® lens technologies that stand apart from all other premium 3D lenses due to its unique curved, optically contoured lens design. The lenses are inserted into premium-style frames that offer wearers superior fit, comfort and an outstanding 3D viewing experience.  M3D lenses also provide full UV protection.

About Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is one of the world's largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Diane von Furstenberg, Emilio Pucci, Fendi, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John and Valentino.  Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

About Allure Eyewear

Allure Eyewear is a leading designer and global manufacturer of high quality, technologically advanced, ophthalmic frames and sunglasses.  Brands include O by Oscar de la Renta, Dereon, Oleg Cassini, L.E.I., TapouT, Hannah Montana and High School Musical.

Allure 3D is a division of Allure Eyewear that designs and manufactures patented, multi-purpose, stylish passive 3D glasses for the entire family. Allure 3D services all retail, e-commerce, private label and special event customers with products ranging from opening price point to high performance product.  For more information about Allure3D, please visit 3DAllure.com.

Contacts:
Lewis Goldberg / Anne Donohoe
KCSA Strategic Communications
917-972-6123 (Cell) / 212-896-1261
[email protected] / [email protected]

SOURCE Marchon3D