"MarcomCentral already provides customizable, approved marketing content for marketing organizations via our cloud-based platform, so it made sense that social content be made available in the same way," stated Coleman Kane, CEO & President, MarcomCentral. "For our customers, providing brand compliant yet tailored social messaging is a big challenge; that's why we're excited to announce the Lumentus Social integration that solves these problems."
Within the platform, an administrator has the power to share on behalf of any end user who has connected their account to MarcomCentral. Administrators can also setup groups in the system to create social blasts for various departments with unique content and imagery aimed at specific target audiences. In addition, individual users can access approved social content created by the administrator and post to their own accounts at will. This flexibility encourages everyone within an organization to become more active on social media.
Features of the integration include: a template-based system for simple content customization, approval workflows and scheduling, automatic character count adjustments based on social channel, live preview, and self- and group publishing options. These features enable organizations to automate consistent and timely brand messaging for employees, while mitigating risks of regulatory breaches or damage to a brand.
"We consistently see missed opportunities within companies to grow their social reach through employee advocacy," explained Adam Selig, Managing Partner, Lumentus Social. "When the corporation posts a single tweet, the reach is limited; however when that tweet is shared with multiple departments and sent to their channels, your reach grows exponentially and so does your brand."
The Lumentus Social integration will be generally available in early August 2016. Pricing will be available at that time. To learn more about the integration click here. For inquiries please contact: [email protected].
About Lumentus Social
Lumentus Social is a social media management and content sharing technology designed to help social media users with the hardest and most time consuming aspects of engaging with their audiences. The easy to use platform maximizes the effectiveness of social media and significantly reduces the time to distribute content through social channels.
About MarcomCentral
MarcomCentral, formerly PTI Marketing Technologies®, is a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing. MarcomCentral encompasses three core products, MarcomCentral Enterprise Edition for corporate marketing organizations, MarcomCentral Web to Print Edition for service providers and FusionPro VDP for businesses requiring personalization software. MarcomCentral manages and customizes marketing material across entire organizations enabling brand control and asset distribution with anytime, anywhere access. Fortune 100 companies count on MarcomCentral's powerful platform to scale their marketing asset development and build their brands worldwide.
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