Marie Brizard Launches New Aperitivo Liqueur in the U.S.: Redefining the Spritz for Autumn and Holiday Entertaining

Award-Winning, Flavor-Forward Aperitif for Any Season—Citrusy, Vibrant, and Less Bitter

LOUISVILLE, Ky., Oct. 8, 2025 /PRNewswire/ -- For nearly 300 years, Marie Brizard^® has been crafting liqueurs that embody French savoir-faire and natural flavor. This fall, the iconic brand debuts Marie Brizard Aperitivo in the U.S.—a vibrant, citrus-forward aperitif designed to carry the spritz beyond summer and into every season.

Recently awarded a Double Gold medal at the 2025 San Francisco World Spirits Competition, Marie Brizard Aperitivo enters the market at a time when the brand is accelerating, with U.S. takeaway growing at double-digit rates. Consumers are increasingly turning to Marie Brizard's wide range of natural liqueur flavors to elevate cocktails, and the launch of Aperitivo further expands those options with lively notes of orange juice and zest, layered with herbal complexity and a light, pleasant bitterness. Crafted from more than 30 botanicals, including wormwood, bay, basil, thyme, and citrus, and complemented by cherry and apple distillates, it's both versatile and approachable.

While spritz culture is often associated with warm weather, Marie Brizard Aperitivo shows the cocktail is equally at home in cooler months. Its balance of bitter, sweet, and citrus pairs beautifully with fall dinners, holiday gatherings, and festive toasts. Whether poured over ice, mixed into a seasonal cocktail, or combined with prosecco and sparkling water for a classic spritz, it's a spirit that elevates moments all year long.

To inspire fall entertaining, Marie Brizard introduces the Apple Cider Spritz, a cozy seasonal twist on the classic spritz that blends the warmth of apple cider with the bright citrus and herbal notes of Marie Brizard Aperitivo.

Apple Cider Spritz

Ingredients:
2 oz. Marie Brizard Aperitivo
2 oz. Fresh apple cider
1 oz. Prosecco
1 oz. Club soda
2 dashes Angostura bitters (optional, for depth)
Apple slice and cinnamon stick (for garnish)

Method: 
Combine Aperitivo, apple cider, prosecco, and club soda in an ice-filled glass. Add bitters if desired, and garnish with an apple slice and cinnamon stick for a festive fall touch.

"The spritz has become a symbol of celebration, and with Marie Brizard Aperitivo, we want to extend that celebration to every season," said Jason Schladenhauffen, CEO of 375 Park Avenue Spirits, the brand's U.S. importer and marketer. "With its vibrant citrus notes, refined herbal finish, and accessible price point, it's a refreshing alternative that shines just as brightly in fall and winter as it does in summer."

With roots dating back to the court of King Louis XV, Maison Marie Brizard has shared the French art de vivre with the world since 1755. Founded in Bordeaux by Marie Brizard—the first French woman master liquorist—the house remains one of the oldest French companies still in operation, continuing a nearly three-century tradition of timeless heritage and modern flavor innovation.

Beginning this month, Marie Brizard Aperitivo will be available at retail stores nationally with a suggested retail price of $19.99.

About Marie Brizard Wine & Spirits
Marie Brizard Wine & Spirits is a wine and spirits group operating in Europe and the United States. Marie Brizard Wine & Spirits stands out for its expertise, a combination of brands with a long tradition and a resolutely innovative spirit. Since the birth of the Maison Marie Brizard in 1755, the Marie Brizard Wine & Spirits Group has developed its brands in a spirit of modernity while respecting their origins. Marie Brizard Wine & Spirits is committed to offering its customers bold and trusted brands full of flavour and experiences. The Group now has a rich portfolio of leading brands in their market segments, including William Peel, Sobieski, Marie Brizard and Cognac Gautier. For more information on Marie Brizard, please visit mariebrizard.com.

About 375 Park Avenue Spirits
375 Park Avenue Spirits is an owned selling division of Sazerac that specializes in brand development and using the art of storytelling to connect our brands to consumers. The company is known today for offering a best in class one stop shop for brands looking to take the next step on their growth trajectory while accessing one of the finest distribution networks in the industry.  Our portfolio covers a wide range of categories from all over the world, brands like Rain Vodka from the U.S., Sobieski Vodka from Poland, Cutty Sark Blended Scotch, J.P. Wiser's Canadian Whisky, Scapegrace Gin from New Zealand, Kaiyo Japanese Whisky and many others as well as owned brands The Last Drop Distillers, Sazerac de Forge Cognac, and Garavogue Irish Whiskey. For more information on 375 Park Avenue Spirits, please visit 375park.com.

About Sazerac
With over 400 years of history, Sazerac is one of the world's largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers and communities around the world.  Over 500 of the world's most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, Fireball Cinnamon Whisky, Svedka, Buzz Ballz, Southern Comfort, Wheatley Vodka, Meyers's Rum, White X Cognac, Paddy's Irish Whiskey, and many more.  Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Lough Gill Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montréal, London, Cork and Sydney, to name a few.  To learn more visit sazerac.com.

SOURCE 375 Park Avenue Spirits