Marine Depot Swims Ahead of Competition to Achieve 11% Revenue Increase for E-commerce Business Using SLI Systems

February 25th webinar to feature Marine Depot's site search strategies and case results

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Feb 23, 2015, 08:15 ET

SAN JOSE, Calif., Feb. 23, 2015 /PRNewswire/ -- SLI Systems (SLI.NZ), a worldwide e-commerce acceleration provider for mid- to large-size Internet retailers and B2B sites worldwide, announced that three-time Internet Retailer 500 site MarineDepot.com has achieved an 11% increase in revenue using SLI Systems. The online aquarium supply company will share how it has used site search to rapidly grow its business during an SLI webinar.

Marine Depot has been using SLI Learning Search™, SLI Site Champion™ and SLI Rich Auto Complete™ since February 2012. A comparison of the last three years, with SLI solutions in place, vs. the previous three years using in-house site search functionality, revealed impressive results for the e-commerce business.

Bounce rate has dropped 68% (dives to 29% from 49%)
Revenue is up 11%
Transactions are up 4%
Average order value is up 7%

"MarineDepot.com visitors who use site search powered by SLI are finding what they need faster and converting into customers almost four times more than non-search customers, contributing to an 11% increase in revenue and driving the average order value up 7%," said Wayland Wong, COO for Marine Depot. "The SLI team is always looking for ways to improve the customer experience and accelerate our business. We recently added a Video Tab to the search function, further increasing views and subscribers, and we are currently performing multivariate tests on the search box and text."

Marine Depot Webinar on February 25, 2015 at 11:00 am PST
Marine Depot's head of marketing, Jeff Johnston, will join SLI CMO Tim Callan to share how MarineDepot.com has rapidly grown its business with SLI site search. Online marketers, press and analysts may register today for the SLI-hosted online event "Marine Depot Scales with E-commerce Acceleration Solutions," scheduled to take place on Wed., February 25^th from 11:00 - 11:45 am PST.

About MarineDepot.com
MarineDepot.com is the world's #1 supplier of marine and reef aquarium supplies. The company was founded in 1997 by self-professed "fish geek" Ken Wong after he became frustrated by the lack of selection and support provided by many local fish stores. Today, MarineDepot.com offers over 7,000 popular and hard-to-find products with free technical support provided by a staff of aquarium experts known as the Reef Squad. MarineDepot.com employs 45 full- and part-time employees in Garden Grove, CA. The company was included in the Inc. 500|5000 List of Fastest Growing Businesses in 2011 and is a 3-time Top 500 Internet Retailer and BizRate Circle of Excellence winner.

About SLI Systems
SLI Systems (SLI.NZ) enables the world's leading e-commerce retailers to accelerate sales by connecting shoppers with the products they're most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1,000 retailers. The company's patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit www.sli-systems.com.

Connect with SLI:
Twitter – twitter.com/slisystems
Facebook – facebook.com/slisystems
LinkedIn – linkedin.com/company/sli-systems

Media Contacts:
Liza Colburn
Crescendo Collaborative Comm.
1-781-562-0111
[email protected]

Eileen Elam
SLI Systems
1-408-459-6248
[email protected]

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SOURCE SLI Systems