CENTENNIAL, Colo., April 7, 2011 /PRNewswire/ -- Benefits Selling, published by Summit Business Media, announced today that Mark Lacher has been named the 2011 Broker of the Year at the 7th Annual Benefits Selling Expo in Nashville, TN. Benefits Selling's Broker of the Year is one of the industry's most prestigious awards and identifies brokers and consultants who have influenced the benefits industry in a positive way.

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Mark Lacher, certified Insurance Counsel and partner at Lacher & Associates in Souderton, PA, focuses on mid-market clientele that is interested in going beyond just employee benefits. Lacher helps his clients focus on strategic goals throughout their organization by providing business training services, from sales tactics to developing a social media plan. Every client experience is customized to fit their individual needs.

"Every year, a handful of the more successful benefits brokers earn recognition as finalists," Benefits Selling Editor Denis Storey explained. "The Broker of the Year award showcases that singular broker who leads the way, finds solutions where others see problems and offers an unmatched level of customer service. I congratulate Mark Lacher for being Benefits Selling's 2011 Broker of the Year."

The other finalists for the 2011 Broker of the Year award, sponsored by Aflac, were Tom Newby, President and Co-Founder of ETMG, LLC. in Austin, TX; Anjanette Simone, Senior Vice President and Client Advocate for Willis Insurance Services in Atlanta, GA; Leslie Wiernik, CEBS, Insurance Consultant out of Atlanta, GA; and Nicholas Beatty, Insurance Broker Representative for Talus Brokerage Services in Piketon, OH.

To find out more about the 2011 Broker of the Year or to learn more about this year's expo, please visit BenefitsPro.com—and stay tuned to the May issue of Benefits Selling Magazine.

ABOUT BENEFITS SELLING

Benefits Selling is the authority for brokers and agents selling group and voluntary employee benefit products. As the industry leader, the editorial mission of Benefits Selling is to cut through the fluff and provide brokers with the best sales strategies, reveal upcoming trends and analyze the latest research in order to be the most successful, customer-based brokers in the business. Our goal is to provide the most practical sales-focused information for benefits brokers and agents to help them act as an invaluable resource for their clients. We strive to be the leading resource in the benefits market by delivering exclusive real world sales tactics, news and information through our magazine & web site and by bringing brokers together with other market players on BenefitsPro.com and at Benefits Selling Expo.

ABOUT SUMMIT BUSINESS MEDIA

Summit Business Media is the leading B2B media and information company serving the insurance, financial services, legal and investment advisory markets. Summit strives to be "The Next Generation of Business Information" for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events.  For more information, please visit SummitBusinessMedia.com.

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Denis Storey
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SOURCE Summit Business Media