LONDON, April 11, 2017 /PRNewswire/ --
International music producer Mark Ronson challenges audiences to 'Make Your Mark' in new campaign from Lexus
Today, Lexus announced a creative collaboration with multi-award winning music producer Mark Ronson to launch the new LC. The new vehicle is the Lexus flagship coupe marking a new era for the luxury brand with the campaign, aptly named 'Make Your Mark'.
The collaboration with Ronson continues Lexus' ambition to create amazing experiences in the realms of music, art and technology. It follows on from 2015's campaign 'The Life RX' with Jude Law which gave attendees of an immersive theatre event the chance to get in the driving seat of their own movie star lifestyle.
Over the next six months, the Make Your Mark campaign will give consumers and fans the chance to get hands on with some exciting content and amazing experiences.
Speaking about the campaign, Mark Ronson said: "I always like to work with collaborators who are innovative and unique in and out of the studio. When I was approached by Lexus with the concept of this campaign and saw the new LC, it felt fresh and exciting. I was drawn to the idea of using music to inspire and create an experience around this car."
The design of the LC coupe remains remarkably true to that of the LF-LC concept car, making both winners of the EyesOn Design Award. The LC is the figurehead of an evolving vehicle development culture at Lexus, which embraces the collaboration between design and engineering teams to create a stunning car which surpasses all expectations.
Commenting on the partnership between Lexus and Mark Ronson, Alain Uyttenhoven, Head of Lexus Europe said: "Mark Ronson is an iconic music producer behind some of the biggest hits of the decade and we couldn't have thought of a better collaborator for the 'Make Your Mark' campaign. The Lexus LC symbolizes the beginning of a new phase for Lexus, which is all about creating greater synergy between engineering and design. Who better to work with on this than Mark - a man who has made a significant contribution to the world of music through his incredible performances and collaborations."
To find out more and to stay updated on the Make Your Mark campaign, go to http://www.lexus.eu from 11 April.
Launched in 1989, Lexus has become globally renowned for its pursuit of perfection, the outstanding quality and sophisticated high-technology content of its products, and for its unique concept of complete customer service. Further reinforcing the traditional Lexus values of unparalleled build quality, comfort and interior luxury, Lexus is currently rejuvenating its line-up, launching a new wave of emotional and inspirational products featuring bolder product execution, superior driving dynamics and state-of-the-art technologies. Today, Lexus remains the first - and only - premium automotive manufacturer to offer a comprehensive full-hybrid model range comprising the RX 450h, the NX 300h, the GS 450h and GS 300h, the LS 500h, the LC 500h, the ES 300h, the IS 300h, the CT 200h and the HS 250h. In Europe, full-hybrid models account for more than 60% of all Lexus sales.
For further information please visit: http://newsroom.lexus.eu