MARKED™ Performance Nutrition Plays a Supporting Role in "Pain & Gain"

PITTSBURGH, April 22, 2013 /PRNewswire/ -- Actor Mark Wahlberg pushed his body to the limit for his role as bodybuilder Daniel Lugo in the new film "Pain & Gain," in theatres April 26. Wahlberg gained 40 pounds of muscle mass through a rigorous nutrition and exercise program, including use of MARKED™ formulas. He credits MARKED, the comprehensive line of performance nutrition products that he developed in partnership with leading GNC scientists and wellness experts, for playing a key supporting role in helping him achieve peak physical condition. The MARKED line, consisting of seven sports and active nutrition products, features cutting-edge nutritional science and the highest quality ingredients to help people achieve their health and fitness goals.

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"I have always been committed to living a healthy, active lifestyle, but to prepare for my role in 'Pain & Gain' I needed to bulk up significantly," Wahlberg said. "That's why I incorporated MARKED into my wellness routine. The MARKED formulas were critical in helping me gain over 40 pounds of muscle for this physically demanding role."

To celebrate the film, MARKED is partnering with GNC, Rite Aid and ProSource.net on a "Pain & Gain" movie ticket promotion. Through May 13, customers who purchase $39.99 or more of MARKED product at GNC and Rite Aid stores, and at ProSource.net, will receive a Fandango code to get a free movie ticket (up to a $12 value) to see "Pain & Gain" at participating theaters.

Paramount Pictures' "Pain & Gain" is an action comedy starring Mark Wahlberg, Dwayne Johnson and Anthony Mackie based on the unbelievable true story of a group of personal trainers in 1990s Miami who, in pursuit of the American Dream, get caught up in a criminal enterprise that goes horribly wrong. Produced by Donald De Line, Michael Bay and Ian Bryce. Based on the magazine articles by Pete Collins. Screenplay by Christopher Markus & Stephen McFeely. Directed by Michael Bay.

The MARKED line of products can be taken individually or stacked, and were designed to deliver optimal results:

• Maximum Nutrition Daily Pack: Daily multivitamin pack features four compounds to help support optimal body health.
• Blast & Burn Pack: Four-part muscle-sculpting, metabolism-boosting program helps achieve desired physique. 
• Pre-Workout Igniter: Formula delivers fast-absorbing muscle fuel and energy for a better workout.
• Mass Gainer: Provides a physique-building nutritional platform for adding lean muscle mass.
• 100% Whey Protein Complex: An ideal foundation for optimal athletic performance.
• Protein Shake & Bar: Performance shakes and bars with protein and fiber to stay fuller longer.

MARKED is sold at GNC stores, GNC.com and many leading retailers, including Rite Aid's GNC stores, Walgreens, ProSource.net, Luckyvitamin.com and Drugstore.com.  For more information about the MARKED line, please visit www.markednutrition.com. Connect with MARKED on Facebook: Facebook.com/MarkedNutrition and follow MARKED on Twitter: @MarkedNutrition.

About MARKED
MARKED™ is a line of seven sports and active nutrition products featuring cutting-edge nutritional science and the highest quality ingredients to help people achieve their health and fitness goals.  Every MARKED product has been rigorously tested for banned substances by HFL Sports Science, a world-class sports anti-doping lab, and features Mark Wahlberg's exclusive Supplementation and Nutrition Plan for improving strength, lean mass and workout performance to maximize muscle size and definition.

MARKED will donate a portion of all sales to the Mark Wahlberg Youth Foundation, whose mission is to improve the quality of life of inner city youth.

About GNC
GNC Holdings, Inc., headquartered in Pittsburgh, Pa., is a leading global specialty retailer of health and wellness products, including vitamins, minerals, and herbal supplement products, sports nutrition products and diet products, and trades on the New York Stock Exchange under the symbol "GNC."

As of December 31, 2012, GNC has more than 8,100 locations, of which more than 6,100 retail locations are in the United States (including 949 franchise and 2,181 Rite Aid franchise store-within-a-store locations) and franchise operations in 54 countries (including distribution centers where retail sales are made). The Company—which is dedicated to helping consumers Live Well—has a diversified, multi-channel business model and derives revenue from product sales through company-owned retail stores, domestic and international franchise activities, third-party contract manufacturing, e-commerce and corporate partnerships. The Company's broad and deep product mix, which is focused on high-margin, premium, value-added nutritional products, is sold under GNC proprietary brands, including Mega Men®, Ultra Mega®, GNC Total Lean™, Pro Performance®, Pro Performance® AMP and Beyond Raw®, and under nationally recognized third-party brands.

For more than 75 years, GNC has been committed to bringing people superior GNC brand products using only the highest quality ingredients, manufactured under the strictest quality controls. Managing every stage of the process - from formulation to retailing - allows GNC to guarantee quality, purity and potency of GNC products.

Web: GNC.com l Twitter: @GNCLiveWell l Facebook: facebook.com/GNCLiveWell

Media Contact:
Diana Torres-Bixby
[email protected] 
212-819-4895

SOURCE GNC