NEW YORK, Sept. 30. 2011 /PRNewswire/ -- Marken, a global leader in supporting clinical research logistics, announced the launch of a new global brand and advertising campaign to reflect the unique position that it holds in the pharmaceutical industry. The campaign will be introduced globally with the launch of its new website, www.marken.com, and will include its new brand and tagline: "Global Life Science Supply Chain Solutions".
"The Marken name has been synonymous with reliability and impeccable customer service," said Wes Wheeler, Marken's Chief Executive Officer. "This new branding and marketing campaign reflect the voice of our clients who trust Marken to provide supply chain solutions to the clinical and commercial segments of the pharmaceutical industry. This is especially relevant as we bring more pharmaceutical depots online according to our master plan."
Marken's new purpose-built depots will form a 'Pharmaceutical Services Network' which will support the conduct of clinical trials in remote locations. Each depot will be able to store and distribute clinical trial supplies, aggregate and store frozen research specimens for batch shipment to central laboratories and to provide secure GMP compliant facilities to support more than 6000 investigator sites in over 100 countries.
The new brand and campaign was announced at its first global sales and operations meeting on the eve of the Marken-sponsored IQPC Cold Chain Conference in Philadelphia. In her opening remarks, Ariette van Strien, SVP Commercial Operations, stated: "Our new campaign: 'Marken makes it happen', reflects what we have heard from our clients. We are proud of our reputation in the industry and will continue to provide reliability, innovation and regulatory expertise to our clients."
Founded in 1980, Marken is focused on supporting life science companies by managing their supply chain through the entire clinical trial lifecycle. Marken integrates Depot and Logistics services into solutions that extend the reach of clinical trials to even the most remote treatment naive geographies. As the leading supply chain solutions company managing global collection, transportation, storage and distribution of specimens and clinical trial supplies, Marken supports the clinical supply chain to over 6000 investigator sites in excess of 100 countries.