Marketing Leaders from the nation's top healthcare organizations headline Modern Healthcare's Strategic Marketing Conference

CHICAGO, Sept. 29, 2016 /PRNewswire/ -- Marketing executives from Advocate Health Care, the Cleveland Clinic, Humana, Orlando Health and more will gather to discuss the latest trends and best practices being used in healthcare marketing at Modern Healthcare's 3rd annual Strategic Marketing Conference Nov. 9 in Chicago.

Two leading political strategists—Lisa Wagner of Lisa Wagner and Co. and Delmarie Cobb, of the Publicity Works—will deliver the opening keynote address discussing the communication takeaways from the 2016 presidential campaign and the effect the results will have on the future of healthcare.

Kelly Jo Golson, senior vice president and chief marketing officer of Advocate Health Care, will anchor the conference as closing keynote speaker, sharing key takeaways from her more than 17 years of experience in the healthcare industry, offer insights into what's next in healthcare marketing—and discuss how and when data can be used to optimize healthcare marketing results.

"Recent events, the continued influence of social media and new technologies are having a tremendous impact on healthcare marketing," said Fawn Lopez, publisher and vice president of Modern Healthcare. "Attendees will hear from top marketers in healthcare, from leading provider organizations, on how they revitalized their marketing strategy to keep pace with the changing healthcare landscape—it's an incredible lineup, consisting of highly relevant topics."

The day's agenda will also include panel discussions on creating branded content, managing the pitfalls of social media, using branding and crisis communication strategies, and increasing return on investment with email marketing tactics. To learn more about Modern Healthcare's Strategic Marketing Conference, visit ModernHealthcare.com/Strategic.

The 2016 Strategic Marketing Conference is co-located with the Healthcare Marketing IMPACT Awards Dinner. Modern Healthcare and Advertising Age together recognize the very best in healthcare advertising, marketing, promotion and communication campaigns on and across all media platforms. This year's celebration of the 2016 winners takes place the evening of Wednesday, Nov. 9 and includes a networking reception, dinner and awards presentation showcasing the finalists' work.

Company Overview

Modern Healthcare is the most-trusted business news and information brand in the healthcare industry. Combining the power of a print publication, 24-7 digital news products, robust research and event platforms, Modern Healthcare empowers healthcare leaders and influencers to make timely and informed business decisions.

Crain Communications Inc. is a privately held media company producing trusted and relevant news publications, lead generation, research and data products, custom publishing and events with uncompromising integrity. Reaching more than 5 million business decision makers and consumers across the United States and in select markets in Europe and Asia, the company's portfolio includes many of the most influential media properties in the verticals they serve.

SOURCE Modern Healthcare