Marketing Technology in Spotlight at Summit Hosted by the Business Marketing Association and the Arizona Technology Council

PHOENIX, June 2, 2014 /PRNewswire/ -- Marketing and sales professionals wanting to stay on the leading-edge of trends and strategies of the rapidly changing business-to-business (B2B) marketing technology landscape should save the date of August 21, 2014 for the 2014 Marketing Technology Summit presented by the Business Marketing Association (BMA) of Phoenix and the Arizona Technology Council. The annual event will be held in the Grand Ballroom at the Hilton Scottsdale Resort & Villas, 6333 N. Scottsdale Rd., Scottsdale, Arizona 85250 from 12:30 p.m. – 6:00 p.m.

"This signature event always attracts more than 250 marketing, technology and sales professionals throughout Arizona and the Southwest," said Steven G. Zylstra, president and CEO, Arizona Technology Council. "The combined efforts and resources of BMA Phoenix and Arizona Technology Council provide attendees with a comprehensive understanding of what marketing technologies are available today and how they should be deployed throughout the buying cycle."

The focus of this year's Summit is on tools and tactics for leveraging Big Data to create top-notch marketing and sales content. Keynotes and panel presentations from chief marketing and information officers and other premier thought leaders will showcase strategies for success. New this year, a series of three "Fire Starter" Lunch & Learn workshops have been added to the agenda, running simultaneously from 10:30 a.m. - 12:30 p.m. 

To set the stage for networking opportunities with the leading marketing practitioners in Arizona, the event also features a cocktail reception with heavy appetizers and a Sponsor Expo of relevant products and services from both local and national businesses.

"This must-attend event focuses on new strategies and technologies that are enabling organizations to better understand and engage their customers, build loyalty and grow business," said Scott Salkin, president of BMA Phoenix, and CEO and Founder, IDS Technology Marketing. "It's an opportunity to hear real world experiences and learn about the implementations of leading B2B marketing initiatives first-hand."

BMA Phoenix and the Arizona Technology Council wishes to thank IDS Technology Marketing, Prisma, Televerde and UBM Tech for their sponsorship of the 2014 Marketing Technology Summit. Additional sponsorship opportunities are available now by visiting www.BMAPhoenix.org/Summit or by emailing [email protected].

Registration will be open soon and be open to the public.

About the Arizona Technology Council
The Arizona Technology Council is Arizona's premier trade association for science and technology companies.  Recognized as having a diverse professional business community, Council members work towards furthering the advancement of technology in Arizona through leadership, education, legislation and social action. The Arizona Technology Council offers numerous events, educational forums and business conferences that bring together leaders, managers, employees and visionaries to make an impact on the technology industry.  These interactions contribute to the Council's culture of growing member businesses and transforming technology in Arizona. To become a member or to learn more about the Arizona Technology Council, please visit www.aztechcouncil.org.

About the Business Marketing Association (BMA) of Phoenix
The Business Marketing Association of Phoenix is dedicated to providing our members with unparalleled access to industry resources, discourse and education in business-to-business (B2B) marketing, with the primary goal of maximizing expertise and professional growth. To learn more about BMA Phoenix, please visit http://www.bmaphoenix.org/

For more information please contact:

Logo - http://photos.prnewswire.com/prnh/20140506/84607

SOURCE Arizona Technology Council