MarketingSherpa Presents Lead Gen Summit 2013 Sept. 30 - Oct. 3 in San Francisco

JACKSONVILLE, Fla., July 16, 2013 /PRNewswire/ -- MarketingSherpa is hosting Lead Gen Summit 2013 in San Francisco Sept. 30 – Oct. 3. All presenters will be in-the-trenches marketers who have driven impressive lead-generation results and can provide actionable education to help other marketers do the same in their organizations.

Through four days of case studies and collaboration, attendees will learn how to:

• Attract and engage more customers
• More effectively and efficiently identify who is sales-ready and who isn't
• Nurture curious shoppers into knowledgeable buyers
• Deliver more high-quality leads to their sales team

"Our events are vendor-neutral. What that means for attendees is that they're not going to hear sales pitches from the podium, only helpful, unbiased information they can use to immediately begin improving lead generation when they return to the office," says Justin Bridegan, Senior Marketing Manager, MECLABS. "Our goal is to ensure summit investment provides ongoing dividends in the form of measurably greater success for themselves and their organizations."

The Lead Gen Summit is an evolution of MarketingSherpa's B2B Summit, which it has hosted for the past decade.

"We wanted to broaden our scope to benefit both the B2B and B2C marketplaces with more expertise, case studies and in-depth analysis," explains Bridegan.

Keynote speakers are:

• Joe Pulizzi

Pulizzi is the founder of the Content Marketing Institute, http://contentmarketinginstitute.com/, which is the leading online and event resource for content marketing, and offers strategic consulting for enterprise brands such as AT&T, Tyco, PTC, Ogletree Deakins and many others.

• Ninan Chacko

Chacko is CEO of PR Newswire, http://www.prnewswire.com/, the premier global provider of marketing and communications solutions that enables professionals to optimize and distribute content to actively engage with all key audiences, across traditional, digital, social and mobile channels, anywhere in the world.

• Flint McGlaughlin

McGlaughlin is Managing Director and CEO, of MECLABS, the parent company of MarketingSherpa. MECLABS has partnered with key market leaders including The New York Times, Microsoft Corporation and Reuters Group. McGlaughlin serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK).

Marketers will receive a $300 savings on tickets if they register by July 31. To learn more go here: http://www.meclabs.com/training/marketing-summit/lead-gen-summit-2013/overview?aff_id=2160&offer_id=98

To see a full agenda go here: http://www.meclabs.com/training/marketing-summit/lead-gen-summit-2013/agenda

About MarketingSherpa (follow us @marketingsherpa or visit http://www.marketingsherpa.com)

MarketingSherpa publishes case studies, benchmark reports, exclusive research, how-to instructional materials and six content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School's Working Knowledge and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

About MECLABS (visit http://www.meclabs.com)

A science lab with a consultancy, MECLABS conducts rigorous experiments in the new science of optimization and applies discoveries to help businesses optimize sales and marketing financial performance. More than a decade of work spans 1,300-plus experiments including one billion emails and 10,000 landing pages. MECLABS has two primary research groups:  MarketingExperiments conducts experiments to optimize the sales and marketing process, and MarketingSherpa conducts and publishes exclusive case studies, surveys and data analysis, which reveal what works in marketing. MECLABS has six applied research groups: Strategy, Leads, Conversion, Agency, Technology and Training. For more information, visit meclabs.com or call 1-800-517-5531.

SOURCE MECLABS