SAN MATEO, Calif., Jan. 12 /PRNewswire/ -- Marketo, the revenue-focused marketing automation company, today announced it added 110 customers in Q4 2009, giving the company the leading share in the marketing automation market for the period. As further proof of Marketo's leadership in the category, nine companies switched to Marketo from a single larger competitor during December alone.
"Marketo has seized the momentum in the marketing automation category, capturing the hearts and minds of revenue-focused professionals around the world," said Phil Fernandez, President and CEO of Marketo. "In Q4, more companies chose Marketo than all our competitors combined, and we saw dozens of companies switch to Marketo from competitive marketing automation products. Put simply, sales and marketing leaders now recognize that Marketo offers a fundamentally better solution."
Fernandez continued, "A key factor driving our rapid growth is the fact that Marketo is truly making our customers successful. As we kick-off 2010, we look forward to continuing to deliver the same high levels of service, innovation and leadership that our customers and partners have grown to expect."
Success at Companies of All Sizes
During Marketo's great success in Q4, both and enterprise and mid-sized companies from the United Kingdom, Luxembourg, Germany, China, Australia, New Zealand as well as North America chose Marketo. Just some of the companies that selected Marketo include D-Link Systems, the global leader in connectivity for enterprise business networking; EMI Music Publishing, the world's leading popular music publisher; Kelly Services, a world leader in workforce management services and human resources solutions; NuGEN Technologies, a leading provider of sample preparation systems and analysis; and QlikTech International AB, the world's fastest-growing business intelligence company.
One of the customers that switched to Marketo from a larger competitor was Arena Solutions. Arena is a collaborative bill of materials (BOM) and change management system that helps manufacturers meet cost, quality and delivery targets. "Our previous marketing automation solution was really complicated, which limited what we would use the system for and as a result limited what we did as a marketing group," said Christine Wolter, Sr. Marketing Programs Manager at Arena. "We switched to Marketo mainly because of its intuitive user interface. We'll be able to execute lead nurturing campaigns much easier and we'll also be able to have more people work independently in Marketo to send out their own campaigns, increasing our marketing efficiency, campaign agility and sales effectiveness all at lower cost."
Capping a Year of Market Leadership
These dramatic results cap a year of leadership and success for Marketo, including:
- In February, Marketo was named 'Best Marketing Automation' solution on the Force.com AppExchange from salesforce.com.
- In May, Marketo was selected as one of JMP Securities' Hot 100 Best Privately Held Software Companies.
- In June, the company launched Marketo Sales Insight, transforming the industry with the idea that marketing automation should be about increasing revenue, not just marketing efficiency. More than 150 companies are now using Sales Insight to increase revenue by prioritizing sales efforts on the hottest leads and opportunities.
- In August, the company unveiled the Definitive Guide to Lead Nurturing, an innovative ebook with lead nurturing best practices and worksheets for calculating the ROI of nurturing done well. To date, more than 10,000 marketers have downloaded this invaluable resource.
- In September, Marketo announced a significant 'up-round' Series C financing from venture capital firm Mayfield Fund, validating the company's success and dramatic revenue growth.
"Marketo has distinguished itself as one of the hottest SaaS companies in the market today," said Tae Hea Nahm, founding general partner at Storm Ventures and a member of Marketo's Board of Directors. "By surpassing 100 customers in one quarter, Marketo continues to outpace the market, extend its reach across the global enterprise and distance itself from a crowded field of competitors. It's clear that the momentum has shifted in the market and that Marketo is the new marketing automation category leader."
Marketo is the revenue-focused marketing automation company, revolutionizing how marketing and sales teams of all sizes sell and succeed at every stage of the revenue cycle. Delivered in the Marketing Cloud, Marketo's powerful and easy solutions provide the fastest time to value and ignite explosive revenue growth from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.
Marketo Lead Management helps Marketers acquire, nurture and qualify more high quality sales leads with less effort, while Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close business faster. Known for providing breakthrough innovation and the utmost in usability, Marketo was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' by Salesforce customers on the Force.com AppExchange. As of December 2009, more than 350 enterprise and mid-market clients in 14 countries have selected Marketo.