Marketo Announces More Than 600 Joint Customers With Salesforce.com

Illustrating the Tight Integration That is Significantly Improving Customers' Revenue Performance and Increasing Their Success

Cloud computing leaders converge at Dreamforce 2010

Dec 07, 2010, 08:00 ET from Marketo

SAN FRANCISCO, Dec. 7, 2010 /PRNewswire/ -- Dreamforce 2010 -- Marketo, the global leader in Revenue Performance Management solutions that significantly increase customers' marketing and sales success, today announced that more than 600 of its customers jointly use Marketo and salesforce.com. Marketo's cloud-delivered solutions are built using Force.com and are available on salesforce.com's AppExchange 2, the world's most-popular marketplace for business apps. The announcement was made today at Dreamforce 2010.

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Marketo is a platinum sponsor at Dreamforce 2010, the cloud computing event of the year, at Moscone Convention Center in San Francisco, December 6 – 9, 2010. Be sure to stop by booth 607 to explore the future of marketing and how Marketo is transforming how companies are driving their revenue performance and fueling growth.

"Marketo continues to be a great partner to salesforce.com, providing integrated, cloud-based marketing automation for customers," said Kendall Collins, chief marketing officer, salesforce.com.

Leveraging both Marketo and salesforce.com creates a powerful solution to improve sales effectiveness and marketing performance. As marketing and sales improve the way they work and work together, technology also needs to be tightly integrated. With Marketo, marketers easily can identify sales-ready leads, empowering sales to prioritize and act on the hottest leads, which results in greater revenue performance. Combined with real-time bi-directional integration to salesforce.com, rich profiles are created for every prospect, leads are tracked through the pipeline, and sales teams gain greater insight into the priority of new opportunities.

"Marketo is laser focused on providing our customers with the most innovative, proven solutions that transform their marketing and sales operations into high performance revenue engines, driving growth and success," said Phil Fernandez, president and CEO, Marketo. "With more than 600 joint customers, our strong partnership with salesforce.com demonstrates how marketing and sales professionals from all types of businesses are truly maximizing their revenue performance effectiveness and results."

Dreamforce is the industry's leading global cloud computing event focused on inspiring customer, partner and developer success with cloud computing. Attendees will learn how to maximize their current investments and explore new offerings across Salesforce Chatter, Sales Cloud, Service Cloud, Force.com and more. Over the past 10 years the cloud computing economy has radically changed the way companies operate. Now as we enter the next phase, cloud computing is becoming inherently social, real-time and mobile. Dreamforce is where this transition is happening with hundreds of salesforce.com partners exhibiting the latest cloud offerings, as well as training sessions, seminars and breakout sessions.

About the Force.com Platform and AppExchange 2

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM <http://www.salesforce.com/> (http://www.salesforce.com/) applications, more than 1,000 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 185,000 custom applications used by salesforce.com's 87,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive revenue performance and fuel business growth. The company's proven technology, comprehensive services, and expert guidance are helping customers to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized with the 2010 CODiE award for "Best Marketing Solution," the "Best Sales and Marketing 2.0 Solution" from SellingPower, and the "Best Marketing Automation Application" by Salesforce customers on the Force.com AppExchange. As of October 2010, more than 750 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit http://www.Marketo.com, or subscribe to Marketo's award-winning blogs at http://blog.marketo.com/.

SOURCE Marketo



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