SAN MATEO, Calif., Oct. 20 /PRNewswire/ -- On the heels of its sold-out 2010 User Summit, Marketo, the leading revenue performance management (RPM) company, today announced a record Q3 2010 in which more than 700 global customers have implemented the company's industry proven marketing automation solutions to improve lead management and drive predictable revenue. The growing popularity of Marketo's products and services from both enterprise and mid-market clients more than tripled the company's revenue growth over Q3 2009, continuing Marketo's reign as the fastest growing provider of revenue performance management solutions.
"Our success is driven by our customers' success, as evident of the near 100 percent customer adoption and referenceability of our powerful and easy to use products and services," said Phil Fernandez, president and CEO, Marketo. "More importantly, it is a testament to the performance of our customers, who are proving every day the power of Marketo's long standing product innovation and telling us how they are able to maximize their demand generation results, boost sales effectiveness and accelerate immediate and long-term financial growth across their organization's revenue cycle."
In a "Buyer in Control" market, Marketo is transforming how companies optimize interactions with buyers across the revenue cycle to accelerate predictable revenue growth by providing the tools, thought leadership, and best practices to change how marketing and sales work -- and work together.
Marketo is leading companies to the next generation of marketing automation, Revenue Performance Management, with its first to market ground-breaking Revenue Cycle Analytics family. These solutions combine powerful software with a unique methodology to make it easy to measure, understand, optimize and predict the revenue cycle. This process is enabling sales and marketing to use the same metrics to drive revenue and is fundamentally changing the way companies do business.
Marketo, http://www.marketo.com, is the revenue performance management company revolutionizing how marketing and sales teams of all sizes work -- and work together -- to accelerate predictable revenue. Marketo's solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.
Marketo Lead Management helps marketers acquire, nurture and qualify more high quality sales leads with less effort; Marketo Sales Insight helps sales understand, prioritize and interact with the hottest leads and opportunities to close business faster; and Marketo Revenue Cycle Analytics enables marketers to measure, understand, optimize, and predict their revenue cycle. Marketo won the 2010 CODiE award for 'Best Marketing Solution' and was voted 'Best Marketing Automation Application' and 'Best Mass Emails Solution' by Salesforce customers on the Force.com AppExchange. As of August 2010, more than 650 enterprise and mid-market clients globally have adopted Marketo solutions.