Marketo Named a Top Trusted Website in OTA's 2013 Online Trust Honor Roll

Marketo recognized two years in a row by Online Trust Alliance for demonstrating leadership in brand protection, online security, and privacy best practices

Jul 01, 2013, 08:30 ET from Marketo

SAN MATEO,  Calif., July 1, 2013 /PRNewswire/ -- Marketo, (NASDAQ: MKTO) has been named by the Online Trust Alliance to the 2013 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security in an effort to better protect their customers and brand and to elevate their trust level. 


OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, completed comprehensive audits analyzing more than 750 domains and privacy policies, approximately 10,000 web pages and more than 500 million emails for this report. Only 32 percent of audited companies earned a place on the Online Trust Honor Roll, the list includes leading companies such as: American Greetings, Amazon, LivingSocial, Netflix, Ralph Lauren and Twitter. The composite analysis included over a dozen attributes focusing on: site & server security, domain, brand, email and consumer protection, and privacy policy and practices.   In addition to the in-depth analysis of their web sites, Domain Name Systems (DNS), outbound emails, and public records were analyzed for recent data breach incidents and FTC settlements.   Key sectors audited include the Internet Retailer 500, FDIC 100, Top 50 Social Sites as well as OTA members.

"Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them," said Craig Spiezle, president and executive director of the Online Trust Alliance.  "We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance."

"At Marketo, our customers' security and privacy are of the utmost importance. We make sure their data is safe so they can focus on what's most important to them – increasing consumer engagement and marketing's impact on revenue," said Sanjay Dholakia, CMO of Marketo. "We are honored to be recognized as a security leader for the second year in a row by the Online Trust Alliance — not only for safeguarding our customer data, but for guiding marketers to become trusted stewards of their customers' data."

Only a third of the companies reviewed made the Honor Roll, including Marketo. The report indicates that company size and/or sales are not true measures of the level of security and privacy a company implements.  "All companies are equally evaluated by the same criterion regardless of size.  We have seen large e-retailers with significant sales fail to make the Honor Roll; conversely we have seen small to mid-size companies taking top grades," said Spiezle.   

Started in 2005 as an effort to drive adoption of best practices, the objectives of the Honor Roll are to 1) recognize leadership and commitment to best practices which aid in the protection of online trust and confidence in online services, 2) Enable businesses to enhance their security, data protection and privacy practices, 3) Move from compliance to stewardship, demonstrating support of meaningful self-regulation, and 4) Promote security & privacy as part of a company's brand promise and value proposition.

Being named to the 2013 Honor Roll is a significant achievement considering the large number of companies that received failing marks for inadequate domain and consumer protection (22%), insecure websites (11%), and inadequate privacy policies or data collection practices (35%). 

To review the full 2013 Honor Roll report, please download a free copy at:

About The Online Trust Alliance (OTA)

The Online Trust Alliance (OTA) is a member-based, non-profit representing the global internet ecosystem - including the public and private sectors. OTA's mission is to develop and advocate best practices and public policy which mitigate emerging privacy and security threats while enhancing online trust, innovation and the vitality of the digital economy.  OTA is committed to the protection of critical infrastructure, balanced legislation and data protection through the promotion of best practices, benchmark reporting, and self-regulation.  For more information, visit:

About Marketo: Marketing Software. Easy, Powerful, Complete.

Marketo, (NASDAQ: MKTO) uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

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SOURCE Marketo