SAN MATEO, Calif., June 27, 2012 /PRNewswire/ -- Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced it has been named to the Online Trust Alliance (OTA) 2012 Online Trust Honor Roll, based on a composite trust score of security and privacy measures at hundreds of online sites. Designed to recognize leadership, the Honor Roll distinguishes Marketo as a "North Star" to inspire others. As part of the 2012 study, released June 6, 2012, OTA analyzed the adoption of key security and privacy initiatives, providing benchmark reporting and comparisons between key industry sectors including leading Internet retailers, FDIC Top 100 Banks, and social networking sites. Of the companies evaluated by the non-profit, member-based OTA, fewer than 30% made the grade.
"Today's businesses are stewards of ever-increasing amounts of users' personal and sensitive data that necessitate the implementation of privacy and security best practices," said Craig Spiezle, executive director and president, Online Trust Alliance. "Being a member of the 2012 OTA Online Trust Honor Roll means Marketo has demonstrated exceptional leadership and commitment towards online safety, to enhancing the vitality of the internet, and, most importantly, to consumer trust."
"As a market leader, our customers know that they can trust Marketo to put their security and privacy first, which frees up their time to focus on what matters most – increasing marketing's impact on growing revenue faster," said Phil Fernandez, president and CEO of Marketo. "It is an honor to be recognized as a trusted security leader by the Online Trust Alliance for Marketo's continued efforts to safeguard customer data."
The 2012 report examined more than 1,200 domains and privacy policies, approximately 3,600 web pages and more than 500 million emails. In addition, public records were analyzed for recent data breach incidents and settlements with the FTC.
The focus of the OTA Online Trust Honor Roll is to:
- Recognize exemplary efforts of leading companies toward data and user protection, as security & privacy efforts, and highlight them as "North Stars." Organizations on the Honor Roll manage data via security best practices while having transparent privacy practices.
- Demonstrate OTA's commitment towards providing prescriptive advice, tools and resources to businesses to enhance the security and privacy of the Internet.
- Underscore the importance of focusing on security and privacy holistically, and that individual security and privacy initiatives cannot be pursued in isolation.
- Provide benchmark scoring, using the Online Trust Index (OTI) and reported data attributes, for companies to evaluate their own sites, for businesses to use in evaluating partners, and for consumers to consider when interacting or doing business online.
Since 2010, the OTA Online Trust Honor Roll has recognized organizations that follow best practices in data security and privacy. In previous years, the study was named the OTA Online Safety Honor Roll and Scorecard Honor Roll. Recipients have risen from 8% of sites analyzed in 2010, to 25% in 2011, to nearly 30% in 2012.
About The Online Trust Alliance (OTA)
The Online Trust Alliance (OTA) is a member-based non-profit representing the global internet ecosystem - including the public and private sectors. OTA's mission is to develop and advocate best practices and public policy which mitigate emerging privacy and security threats while enhancing online trust, innovation and the vitality of the digital economy. OTA is committed to protection of critical infrastructure, balanced legislation and data protection through the promotion of best practices, benchmark reporting, and self-regulation. For more information, visit: https://otalliance.org
Marketo is the fastest growing provider in Revenue Performance Management and offers the world's first integrated solution for social marketing automation. Marketo's powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company's proven technology, comprehensive services and expert guidance are helping more than 1,900 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today's economy.
Marketo was recently named one of "America's Most Promising Companies" by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the "2011 CRM Market Leaders Awards Winner for Marketing Solutions" by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo's award-winning blogs at blog.marketo.com.