MarketPlace Loyalty Promotes Service Retention

SAN CLEMENTE, Calif., July 8, 2014 /PRNewswire/ -- DealerSocket is introducing a new product that promotes service retention during F&I and service opportunities. MarketPlace Loyalty is a pre-paid maintenance product linked with executable strategies through email, phone, and direct mail reminder campaigns all from DealerSocket CRM.

Over 65% of customers that purchase a new/used vehicle never return to the dealership for service. MarketPlace Loyalty grants dealerships more opportunities to promote multiple service packages, during key moments, which benefit that specific dealership and guarantee customer loyalty. In addition, dealerships that implement MarketPlace Loyalty saw a dramatic decrease in their marketing expenses by an average of 61% allowing dealerships to focus their marketing budget on greater opportunities such as return or new customers.

Key facts about MarketPlace Loyalty:

• Dealerships can utilize MarketPlace Loyalty as a differentiator to promote customer loyalty
• Service retention program is fully funded by the customer resulting in no risk for dealership
• Over 46% of Gross Profit Margin is at risk with ineffective planning for service retention
• Configured to improve customer relationships for long term profit
• Proven to retain and capture 36% more customers servicing at the dealership

To learn more about our MarketPlace Loyalty, call 775-473-6622 or visit http://www.dealersocket.com/loyalty.

ABOUT DEALERSOCKET

Since 2001, DealerSocket has provided the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available, allowing auto dealers to save time and money, and improve sales staff effectiveness, with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer-facing automotive dealership departments.

DealerSocket's core CRM is enhanced by a powerful, customer-facing Mobile Portal application to keep in contact with customers and prospects via all mobile devices, a data-mining tool called RevenueRadar, an online process-training university called CarMind and an efficient CallCenter solution. These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue-producing engine. More than 140,000 users at over 3,500 auto dealerships throughout the U.S. and Canada now leverage DealerSocket's automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention and service-department operations. For more information, call 866-684-3175, email [email protected], visit DealerSocket.com, like us at Facebook.com/DealerSocketCRM, or follow us on Twitter at @DealerSocketCRM.

SOURCE DealerSocket