Marketron Focuses on Customer With Company Realignment

HAILEY, Idaho, May 23, 2012 /PRNewswire/ -- Marketron, the leading provider of software solutions and services for the media industry, today announced a reorganization of its leadership team to better serve and support its customers and partners. The changes include two promotions and the creation of two new senior leadership roles to facilitate customer responsiveness and accountability at all levels of the company.

"This realignment is a company-wide initiative to build and strengthen our total customer experience," said Jeff Haley, CEO and President of Marketron.  "As we continue to grow and expand our portfolio of solutions based on the evolving needs of today's media businesses, it is critical to ensure that we are focused on and accountable to our customers. Marketron is fortunate to have immensely talented professionals who truly understand our market and we are certain these changes will bolster our ability to meet the immediate and ongoing needs of our clients." 

Updates to Senior Management Team

Promoted to Senior Vice President of Sales and Business Development from her previous role as Vice President of Business Development, Susie Hedrick will leverage her 14 years of experience with Marketron and oversee all sales and business development functions. Hedrick will report directly to Haley.  Eric Treworgy will remain as Vice President of Sales, handling major accounts and east coast territory, and will report to Hedrick.  In addition the company will add a Vice President, International post to serve its growing global client base.

Also reporting to Haley, Jeff London, a 10 year veteran of the company and former Senior Vice President of Marketing, will assume the role of Senior Vice President of Client Services, solely responsible for managing support and implementation services.  Cory Wolfley, Vice President of IT and Support Services, and Miles Pietsch, Director of Implementations and Training, remain in their roles and report to London.

Remaining in their current positions and reporting directly to Haley are Tony Gaughan, Chief Technology Officer and Senior Vice President of Products, Martin Kristiseter, Vice President of Mobile Solutions, and Walt Denekas, Chief Financial Officer. In addition to the CEO direct reports in Technology, Sales, and Customer Service, Marketron will develop an as-yet unfilled senior Product Management position reporting directly to Haley. 

"The enterprise software space for media businesses is in a period of revolutionary change," states Haley.  "It is imperative that we leverage our leading position to help grow our customers' businesses with greater efficiency and increased revenues. The new high-level focus on product management will help us achieve that."

About Marketron

Marketron is the leading provider of business software solutions and services for the media industry. The Marketron Mediascape Platform, Traffic and Suite of Services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 broadcast stations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.

Media Contact
Brynn Moynihan 
Horn on behalf of Marketron 
[email protected] 
(646)202-9753

SOURCE Marketron