HAILEY, Idaho, Sept. 12, 2011 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, has selected Chase Paymentech as its preferred partner to enable the 7,000 media clients using Marketron solutions to accept credit card and electronic payments from their advertising customers.
Marketron clients will directly benefit from state-of-the-art solutions in credit card and electronic payment acceptance made available by Chase Paymentech, a leader in merchant acquiring and payment processing. This arrangement will provide direct benefits to media entities by reducing days sales outstanding (DSO) and collection costs, increasing operating efficiencies and providing convenient payment options for their advertisers. The combined power of Marketron and Chase Paymentech provides confidence and best-in-class performance for Marketron clients and their advertising customers.
As media entities increasingly want to make it easier for their advertisers to do business with them, providing them the capability to make payments with credit and debit cards further enables this objective. Marketron customers can utilize Chase Paymentech's processing services as a standalone service but also have the ability to integrate those services with Media Connect, a Mediascape service. Media Connect provides stations with a branded web portal that provides advertisers online access to advertising schedules, creative copy and encourages early or on-time electronic payment of invoices with a unique points-based loyalty program.
"Marketron's respected position in the media marketplace is very enticing to us," says Peter Gasparro, Group Executive of Chase Paymentech. "By combining Chase Paymentech's expertise in high quality payment processing with Marketron's technology, services and distribution, we will enable media companies to leverage cost efficiencies that only a direct processor can provide. This partnership is a clear win for media entities, allowing them to access real-time, system-integrated payment options that expand the ways stations can accept and track advertising payments. Media clients will now look to Marketron to get the most cost effective and comprehensive services to accept payments."
"This relationship is very compelling to us because it delivers a clear value proposition for our clients," said Steven Minisini, CEO of Marketron. "Not only does Chase Paymentech offer a superior product but they have been able to provide a very competitive pricing model for every customer that we have approached together. Chase Paymentech's competitive processing, combined with the 30% reduction in DSO we have seen in our Media Connect implementations, ensure there is no question about the overall value delivered to clients."
About Chase Paymentech
Paymentech, LLC ("Chase Paymentech"), a subsidiary of JPMorgan Chase (JPMC), is a leading provider of payment processing and merchant acquiring. The company's proprietary platforms enable integrated solutions for all payment types, including credit, debit, prepaid stored value and electronic check processing; as well as digital, alternative and mobile payment options. Chase Paymentech has uniquely combined proven payment technology with a long legacy of merchant advocacy that creates quantifiable value for companies large and small. In 2010, Chase Paymentech processed 20.5 billion transactions with a value of $469.3 billion, including an estimated half of all global Internet transactions. In addition to the ability to authorize transactions in more than 130 currencies, the company provides business analytics and information services, fraud detection and data security solutions. For additional information, visit www.chasepaymentech.com.
Marketron is the leading provider of business software solutions and services for the media industry. The Marketron Mediascape Platform, traffic and suite of services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.
Horn Group for Marketron
Chase Communications & Public Affairs