Marketron Unveils Online Community to Foster Communication and Collaboration for its Clients

HAILEY, Idaho, May 4, 2011 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, today announced MyMarketron, a client portal designed to improve communication and collaboration for Marketron clients. MyMarketron will offer Marketron users a place to connect and collaborate with Marketron employees and customers to ask questions, share ideas and partner in creating new product ideas and solutions that drive the media industry forward.

Modes of communication are changing rapidly and there is a need for solutions providers like Marketron to engage with customers at all levels. Marketron is responding to this need with MyMarketron, a portal that enables Marketron's users to reach Marketron and create lasting partnerships with other users in order to solve both business process and technology challenges.

"We love the new community developed by Marketron – as a single-market operator, it gives us a chance to communicate with other companies on 'best practices' to which we might not otherwise be exposed," said Joseph C. Brannan, Assistant General Manager of PMB Broadcasting, LLC. "Additionally, MyMarketron has streamlined our processes, putting support documentation and our downloads into one location and providing one logon for easy access"

MyMarketron is unlimited and free to all active Marketron users and provides a wealth of service offerings including:

• Community forum:  Clients drive content by starting new topics that set the community to action with discussion and solutions. Notifications alert the client when someone in the community or the Marketron Support Team has responded to a question.
• Knowledgebase:  Clients have access to a comprehensive and searchable knowledgebase of problem solutions and frequently asked questions (FAQs).
• Self-service support center:  Clients can quickly and easily find the latest versions of software and downloadable documentation, submit and track their support requests and access account information.

Since the launch of MyMarketron less than one month ago, 10% of Marketron users have signed up to join the community with over 1,100 topics posted to date.

"MyMarketron provides us with the opportunity to learn more about our customers and their use of Marketron solutions as we listen to users who contribute their vast knowledge and expertise to ideas and issues relevant to thousands of other users," said Cory Wolfley, Vice President of Information Technology and Client Services at Marketron. "Our community demands honest and real engagement, from which we will create new relationships that will define the future of our company and industry.  Adding this social communication channel to our world-class telephone and email support enhances the value of our solutions and builds upon the power of crowd sourcing to ensure Marketron continues to lead the pack when it comes to service and innovation."

Setting up a MyMarketron user account takes less than one minute. Marketron users are encouraged to set up their accounts by visiting the MyMarketron site here, then selecting 'Sign up'.

About Marketron

Marketron is the leading provider of business software solutions and services for the media industry. The Marketron Mediascape Platform, Traffic and Suite of Services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.

PR Contact
Nicole Matthews
Horn Group for Marketron
646-202-9773
[email protected]

SOURCE Marketron