CEDAR KNOLLS, N.J., May 7, 2019 /PRNewswire/ -- Marketsmith Inc., one of the nation's leading data science-driven marketing agencies, has named Norman Lane executive vice president, media investment, effective immediately.
Lane joins Marketsmith as the growing agency heads into its 20th year of operations. He takes the role as head of the media department, filling the position vacated by Rob Bochicchio due to his recent promotion to president.
"Marketsmith is leading the pack because the company believes that a brand's in-market media performance is key to its success," said Lane. "Intelligent media planning, flawless execution and optimization are the agency's hallmarks."
Leveraging its proven MarketsmithIQTM platform, the company is known for the quality of its data and employing the best media negotiators in the business to ensure constant efficiencies and superior outcomes. Data-backed intelligence, paired with human, experience-based insights and relationships, are the agency's competitive advantage.
Lane recently served as SVP, managing director of ID Media/Orion Worldwide. Prior to that, he was SVP, managing director for ID Media, having also served in the role of SVP, director of media investment and technology.
Says agency President Rob Bochicchio, "Norman is an accomplished industry leader with great energy and an obsessive nature about the use of data science and embedded analytics for a superior media practice. As more talent continues to flee Manhattan for a better quality of life and a more entrepreneurial setting, our agency continues to benefit.
"Marketsmith offers brands technology and talent built for the future. We focus on the use of data science and ingenuity. Norm has great talent, and I know he will take our media buying approach to a whole new level that far exceeds where the company has been to date."
CEO and founder Monica C. Smith adds, "The level of talent we are capturing, combined with the extraordinary drive of our existing team, has encouraged me to make greater investments in the company and our clients. Years of building out our technology platform are paying off, and this is a great time for our agency."
Marketsmith Inc.'s media platform MarketsmithIQ is patented technology that delivers clients unprecedented media measurement, benchmarking, visualization and optimization. Holding five U.S. patents, it gives clients a clear line of sight on their media investment and its performance with complete transparency, in near real time. In fact, the MarketsmithIQ Media Mix Model can predict sales based on media spend and marketing activity with 93 percent accuracy.
About Marketsmith Inc.
Founded in 1999, Marketsmith Inc. has built its reputation and business on its patented analytics software and human ingenuity, giving the agency and its clients the data and analytics to inform every decision from strategy to media to creative. As a performance-focused omnichannel marketing agency, Marketsmith delivers real business impact and is among the nation's fastest-growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our MarketsmithIQ marketing analytics platform. LGBT and WBENC Certified, we employ a diverse mix of talented professionals and were named by Inc. Magazine as the fastest-growing female-led company in the NYC area. For more information, please visit www.marketsmithinc.com.
CONTACT: Ann Willets, [email protected] or (732) 751-4545
Norman Lane, EVP Media Investment, Marketsmith Inc.
SOURCE Marketsmith Inc.