MarketStar Announces Partnership with Marketo

Jun 25, 2013, 16:38 ET from MarketStar

OGDEN, Utah, June 25, 2013 /PRNewswire/ -- MarketStar, a leading sales process and personnel agency, proudly announces its partnership with Marketo, the provider of a leading cloud-based marketing software platform and marketing automation software. As an Agency Managed Service Provider and Marketing Service Partner, MarketStar now ranks among a select few agencies qualified to provide consultation and ongoing services to Marketo users.

This partnership formalizes MarketStar's long commitment towards serving clients with the best-in-class lead nurturing and sales process outsourcing. As a partner, MarketStar provides Marketo technology as a hosted instance but can also work with existing Marketo users to maximize their automation investments.

"Our expertise with Marketo's platform enables our lead nurturing team, MarketPro, to provide an integrated solution to create sales-ready leads," said Vaughn Aust, MarketStar's vice president of digital and marketing solutions. "As incredible as the Marketo platform is, users will miss out on the true potential without the assistance of experts who understand the science of nurturing and who have the knowledge to invest in iterative improvements and adjustments over time."

The MarketPro solution augments the Marketo automation platform with highly skilled people and a proven sales-focused methodology. The methodology includes the segmentation and mapping of the customer's sales journey and assigns scores based on their engagement. In addition, grading is used to make sure contacts meet sales expectations so the clients' sales teams are only sent qualified opportunities when they are truly ready.

Through marketing automation technology, the MarketPro team helped one client qualify more than $3 million in opportunities in their first six months. Prior to the introduction of automation, the team was only able to reach 400 leads every three months. MarketPro grew engagement to over 45,000 leads contacted over that same time period.

"Becoming a Marketo Agency and Managed Services Partner proves MarketStar's level of commitment to Marketo customer's revenue growth and success," said Amy Guarino, VP of business development at Marketo.  "We are proud to have MarketStar as a trusted partner providing a full suite of marketing automation services and solutions for our customers."

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

About MarketStar
Since 1989, MarketStar has been the proven expert in designing measurable, high-performing, and innovative sales and marketing solutions for leading and emerging companies in multiple channels.
As an integrated extension of the world's most admired brands, MarketStar develops solutions that help clients identify and nurture leads, acquire customers, and drive repeat business. MarketStar is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (, manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc. Omnicom Group Inc. ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For press inquires contact: Adam Gunn Director of Marketing

SOURCE MarketStar