MarketStar Announces Strategic Alliance With NPD to Expand Intelligence and Analytic Capabilities

The Alliance Will Boost Insights into Marketing Strategies, Market Planning and Coverage Model Solutions for Clients

Jan 05, 2010, 14:10 ET from MarketStar

OGDEN, Utah, Jan. 5 /PRNewswire/ -- MarketStar, the recognized pioneer and leader in outsourced sales and marketing since 1988, today announced a strategic alliance with The NPD Group, the recognized leader in consumer and retail market research information.

This strategic alliance combines MarketStar's capabilities in field sales-team deployment with NPD's unique, store level point-of-sale data to provide consumer technology clients with unmatched market planning and coverage solutions. Together, MarketStar and The NPD Group will offer new value-added services and business opportunities through programs that speak to field retail sales. These services will allow companies to analyze sales trends by region and customize strategies for the best results.

"As industry leaders, MarketStar and The NPD Group are joining forces to drive innovation and insights that will help our clients optimize their investments," said Dave Treadway, President and CEO, MarketStar. "This groundbreaking partnership exemplifies the impact of combining our unique market intelligence to enable brands to significantly increase the effectiveness of their sales and marketing programs."

"We are thrilled to be partnering with MarketStar," said Dennis Brown, Group President at The NPD Group. "NPD has made a significant investment in our store level capabilities, and our alliance with MarketStar will help further develop the strengths of store level data, while combining the unique offerings of MarketStar to help our clients make more informed, strategic business decisions at granular levels."

"Over the last decade, business leaders have been searching for the deep market insights that will be realized through this strategic alliance," said Rocco Tricarico, VP of Business Development, MarketStar. "Together with The NPD Group, we will provide innovative products and services never before seen in the industry to help companies be smarter, more successful and more cost-effective."

About NPD

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,700 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.

About MarketStar

MarketStar is the proven expert in designing outsourced sales and marketing through field-, phone- and web-based solutions. We deploy skilled professionals who generate sales, brand affinity and actionable intelligence in multiple channels on behalf of the world's leading and emerging brand names. For more information, visit www.marketstar.com. Follow us on Twitter: @marketstarcorp.

MarketStar is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


    Jeff LeFevre
    Corporate Marketing Director
    jlefevre@marketstar.com

    Sarah Bogaty
    PR Manager
    The NPD Group, Inc.
    sarah.bogaty@npd.com

SOURCE MarketStar



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