Más+ by Messi® Introduces "Trick Shot Challenge" Giving Fans Nationwide "One Shot" to Meet the Soccer Star

To celebrate the nationwide retail expansion of his Next Generation Hydration Beverage, Lionel Messi is challenging fans to show off their best trick shot for a chance to meet him in Miami

CHICAGO, May 20, 2025 /PRNewswire/ -- Want to meet Messi? Here's your shot. Today, Más+ by Messi®, the Lionel Messi-founded hydration beverage, is kicking off its first-ever "Trick Shot Challenge". The competition celebrates the brand's nationwide debut and invites fans to submit their best trick shot on Instagram and Tik-Tok for a chance¹ to meet Messi.

In less than a year since launching, Más+ by Messi has seen 5.5 million units consumed and an 85.4 percent increase in sales month-over-month.² The first-of-its-kind drink delivers hydration without compromising on flavor or taste, featuring a breakthrough blend of electrolytes, vitamins³ and antioxidants, with natural flavors, no artificial sweeteners or colors and no caffeine. Now available on shelves in more than 27,000 stores nationwide, including at major retailers like Walmart, Target, Albertsons Safeway and Dick's Sporting Goods, plus online at Amazon.com and masbymessi.com, the expansion is giving fans everywhere their first taste of Más+ by Messi.

"I am honored to have a hydration beverage people are enjoying and giving great feedback on. To see the product on store shelves nationwide is an accomplishment we are proud of," said Leo Messi. "Now, people across the U.S. can have quality ingredients and great taste in any moment that calls for hydration. I hope everyone can celebrate with us and have fun sharing their best trick shot in the challenge. I can't wait to see the submissions and meet the winner."

Think your trick shot is the best? Grab a bottle of Más+ by Messi and let your imagination run. The most creative trick shot will win a Grand Prize trip to Miami for them and a friend to attend a soccer match and meet the Inter Miami CF Forward. In addition, 15 First Prize winners will receive an exclusive Más+ by Messi "Hydration Station" that features a stainless-steel rolling cooler and one (1) year supply of Más+ by Messi for their everyday hydration needs.¹

How to Participate:

• Take Your Shot: Now through June 30, post your trick shot video on Instagram or TikTok. Place an empty bottle of Más+ by Messi or item of choice on any flat surface (think net, post, rim, tee – get creative!), and take your best shot to knock it off using a ball or any other means.
  • Pro Tip: A trick shot involves an unusual or difficult maneuver or technique to make the shot. 
• Hashtags: Use hashtags #OneShotToMeetMessi and #MasbyMessiContest, and tag @masbymessi.
• Get Creative: Entries will be judged on creativity, flair, technique and storytelling and may be no longer than 45 seconds Official rules apply.¹
• One Shot to Meet Messi: Fans can enter once, so be sure to practice and share your best shot. Psst – Messi will be watching and might even repost his favorites.

"There's been a tremendous response and interest for Más+ by Messi, and the importance of hydration and demand for quality ingredients is prevalent," says Rishi Daing, Executive Vice President, Más+ Next Generation Beverage Co. "We've significantly expanded distribution and taken Más+ by Messi availability from a dozen states to nationwide. Now, fans across the entire country can try the beverage that's setting a new standard for the hydration category with its unrivaled taste."

National distribution for Más+ by Messi comes as the hydration beverage market has experienced significant growth, driven by consumer demand for functional beverages.⁴ A recent study⁵ by Más+ by Messi found a majority (58%) of Americans feel dehydrated, most often because they forget to drink enough (48%). In fact, 1 in 3 (33%) agree it would be easier to stay hydrated if there were more or different hydration options available, with flavor/taste (47%), price (36%) and low sugar content (36%) being most important. Now, Más+ by Messi is available across the country to fulfill this need and help people stay hydrated every day.

Inspired by Messi's desire for a beverage he'd be proud to share with his family, friends and teammates, Más+ by Messi has just 10 calories and 1g of cane sugar per 16.9oz bottle, and 7 calories and less than 1g of cane sugar per 12oz can. The drink comes in four vibrant flavors, loved by Messi and named after his inspirational milestones: Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d'Or.

To buy online or find Más+ by Messi at a retailer near you, visit masbymessi.com.

About Más+ by Messi
Más+ by Messi is a Next Generation Hydration Beverage founded with sports icon Lionel Messi, along with The Mark Anthony Group. Born from a passion for positive hydration, Más+ by Messi launched in 2024 and inspires everyone to get more out of every part of life. Available in four sensational flavors influenced by Messi's milestone career moments – Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d'Or – the everyday hydration beverage does not compromise on quality ingredients and amazing taste, delivering a balanced blend of electrolytes with natural flavors, no artificial sweeteners or colors, plus vitamins, minerals and more. Más+ by Messi is the Official Hydration Partner of Inter Miami CF, the Exclusive Hydration Partner of MLS NEXT and MLS GO and was recognized as a 'Best Beverage' in the 2025 Men's Health Food Awards. For more information and nutrition facts, visit masbymessi.com or follow @masbymessi on Instagram and TikTok.

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¹NO PURCHASE NECESSARY.  Legal residents of U.S./D.C., 18+ ONLY. Void wherever prohibited by law. Begins 12:00:01 a.m. ET, 5/19/25; Ends 11:59:59 p.m. ET 6/30/25. If minor, get parental consent first.  TRICK MUST BE PERFORMED SAFELY & RESPONSIBLY. Subject to Official Rules posted at https://www.masbymessi.com/pages/trickshot. Submissions must tag @mabymessi and use #OneShotToMeetMessi and #MasbyMessiContest.  Sponsor: Más+ Next Generation Beverage Co., Chicago, IL. The promotion is in no way sponsored, endorsed or administered by, or associated with Instagram or TikTok.

²Circana MULO+C | Total Mas+ | Dollar Sales | L4W ending 5/4/25

³Vitamin A, Vitamin B3, Vitamin B6, Vitamin B12, Vitamin C, Vitamin E

⁴Electrolyte Drinks Global Market Report 2025; The Business Research Company

⁵Survey conducted by YouGov Plc on behalf of Más+ by Messi™ in November 2024 with a sample of 1,193 U.S. adults age 18+. The margin of error at this sample size is +/- 2.8% at the 95% confidence level.

SOURCE Más+ Next Generation Beverage Co.