Mashable and Flixel Bring Cinemagraph Experiences to SXSW

Mar 10, 2016, 09:00 ET from Flixel

Flixel creates cinemagraph photo studios for the 2016 SXSW Mashable House and MashBash

TORONTO, March 10, 2016 /PRNewswire/ - Flixel Photos, a visual storytelling company that enables content creators to easily create living photos, has partnered with Mashable to host a series of cinemagraph experiences at Mashable House, the popular media brand's annual South by Southwest (SXSW) Interactive activation. Flixel is creating custom cinemagraph photo studios for Mashable House and MashBash.

Mashable House is an annual destination for SXSW attendees, and this year the activation runs from March 11-13 at The Main (610 East 6th Street). The Flixel cinemagraph experience is glitch art – media that's been corrupted to look digitally altered. Mashable House guests will have the opportunity to pose with three glitch art sculptures of Bill Murray, the prayer hands emoji and a unicorn, and the Flixel team will animate the photo into a glitching cinemagraph which can be shared online.

"We're excited to be partnering with Flixel this year to bring a unique experience to Mashable House," said Stacy Martinet, Chief Marketing Officer at Mashable. "Cinemagraphs are one of the hottest new visual mediums right now and the glitch art cinemagraphs we have planned this year will add a new, shareable layer to the Mashable SXSW experience."

Cinemagraphs have been named a top design and photography trend for 2016, blending photo and video together in a new content medium. In the past Flixel has created custom cinemagraph experiences for the Emmys, capturing Emmy winners including Peter Dinklage backstage at the 2015 awards, and for A&E at its 2015 upfront event, creating a Bates Motel set for attendees. Top celebrity photographer Michael Grecco will be shooting the cinemagraphs at Mashable House, and a full gallery of all cinemagraphs created at SXSW will be available in the Flixel Gallery.

"Cinemagraphs have emerged as one of the top visual content trends of 2016, and we've helped brands like TED, the Emmy Awards, A&E, and Microsoft create highly engaging ad campaigns and content," said Flixel Studios head and company co-founder Mark Homza. "This Mashable partnership allows us to introduce cinemagraphs to technology early adopters and enthusiasts, and create some really fun content in the process."

Flixel is available for download on the App Store and online

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About Flixel
Founded in 2011, Flixel is a Toronto-based startup that offers a suite of tools to photographers, videographers, and marketers to create "Living Photos" or "cinemagraphs" - a still image with moving elements. The company's patent-pending technology allows users to easily create cinemagraphs on Mac, iPhone and iPad. Flixel's vision is to become the premier platform for discovering, creating and sharing cinemagraphs. The company has worked with brands including A&E, ANTM, Emmy Awards, Facebook, Instagram, Microsoft and counts Tyra Banks among its investors.